Watch the creators. Understand the context. Find your own angle.
4,453 episodes
A carpenter and frequent traveler creates embroidered travel patches in a modern, 1920s-inspired style after growing tired of generic flag…
A music therapist leaves her day job to care for a new child and develops a new source of income from her music background. The episode…
An electrical engineer becomes the cover model for an indie romance novel series, building a side gig that adds roughly $20,000 to $50,000…
A corporate employee creates his own relay running race and later a marathon, building it over three years into a full-time business…
A fashion buyer designs men's overalls that double as sweatpants and tests the market, generating $64,000 in sales. The episode covers…
After two decades as a Minnesota sled-dog trainer, a woman pivots into a fitness and empowerment coaching program aimed at women ages…
A South African journalist is told he has 'a voice for radio' and stumbles into acting in beer and soft drink commercials as a side hustle.…
Matthew Smith (Really Good Emails, Fathom & Draft) explains what makes a good email: brand voice, the 'know the suck' principle, subject…
A Michigan social worker builds a cosmetics brand called SexC Cosmetics designed to help women feel confident after personal struggles. The…
An architect designs minimalist onesies and t-shirts for his own children, then turns the project into a profitable side hustle selling…
An expat who runs a pub quiz night accumulates 5,000 trivia questions and packages them for online sale, generating recurring passive…
An IBM employee in India creates a series of Microsoft Excel tutorial videos and digital products, earning $3,500 per month from sales. The…
A graphic designer uses print-on-demand to earn $20,000 in revenue at near-zero upfront cost, working virtually while hiking New Zealand's…
A couple turns a hobby of making frozen yogurt treats for dogs into a farmer's market business, eventually reaching a million dollars in…
Camille Ricketts (Head of Content, First Round Capital) on building the First Round Review startup blog: launch strategy, in-house team,…
Alexis Grant (Executive Editor, The Penny Hoarder) walks through scaling from a personal blog to 16M monthly readers in four years with 82+…
Marshall Morris (HomeLifeMedia / iHeartDogs, iHeartCats) on the content-commerce playbook: free high-value content to build trust, then…
Two friends in Bulgaria with no apparel or manufacturing experience launch a dress-shirt company. The episode covers learning the…
Michael Dolan, Creative Director of Quartz, explains how his team drives readership by aiming at the intersection between what the brand…
Forrest Bryant (head of content at Evernote) at Con Con 2018: how he acquires new users by creating content that is representative of the…
Sam Parr (The Hustle) explains his content playbook: who it's for, the headline, first draft, incubation period, editing, cutting, killing…
Eric Bandholz (Beardbrand co-founder) at Con Con 2018 on getting 50M YouTube views: why YouTube, growth strategy, consistency and systems,…
Neville Medhora (NevBlog, Kopywriting Kourse, AppSumo) at Con Con on building automated content processes that drive traffic and revenue,…
Pieter Levels built and runs Nomad List plus a portfolio of side businesses targeting digital nomads, partly by leaning into the fear of…
