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#384 - Frozen Pup Treats Are No Barking Matter

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Synopsis

A couple turns a hobby of making frozen yogurt treats for dogs into a farmer's market business, eventually reaching a million dollars in sales. The episode covers pet product development, farmer's market validation and scaling a consumable brand.

Ideas in this episode

  • DTC pet brand

    Episode #384 follows a couple who turned homemade frozen yogurt dog treats into a farmer's market business that scaled to roughly $1 million in pet product sales.