How to Create Content People Actually Want

Synopsis
Forrest Bryant (head of content at Evernote) at Con Con 2018: how he acquires new users by creating content that is representative of the Evernote brand, provides value or sparks an idea, and is actionable. Covers content ubiquity, meaningful content, consistent creation, exemplary style guides, and relevance.
Ideas in this episode
- Content production agency
Video covers How to Create Content People Actually Want.