Creating High-Value Content that Drives Purchases

Synopsis

Marshall Morris (HomeLifeMedia / iHeartDogs, iHeartCats) on the content-commerce playbook: free high-value content to build trust, then funnel that audience into e-commerce purchases; traffic hacking with content versions; using data to target products back to the community.

Ideas in this episode

• Vertical commerce brand

  Marshall Morris's iHeartDogs and iHeartCats playbook shows how free high-value content can build trust and then funnel a community into related e-commerce purchases.

• Niche affiliate SEO site
• Niche content site