Sam Parr from The Hustle Explains his Content Strategy

Synopsis

Sam Parr (The Hustle) explains his content playbook: who it's for, the headline, first draft, incubation period, editing, cutting, killing adverbs, headlines, images, traffic and copy work. The Hustle grew to 500k+ active monthly readers in under 3 years.

Ideas in this episode

• Newsletter as a media business

  Sam Parr's 2018 content-strategy talk: headline testing, draft-to-publish workflow, copy work and traffic, growing to 500K+ active readers.