My First MillionJan 19, 201823m2.5K views

How The Penny Hoarder Grew To 16 Million Monthly Readers

Name: How The Penny Hoarder Grew To 16 Million Monthly Readers
Uploaded: 2018-01-19
Duration: 22 min 54 s
Description: Alexis Grant (Executive Editor, The Penny Hoarder) walks through scaling from a personal blog to 16M monthly readers in four years with 82+ employees, the role of mission, scalable content processes, and team-collab tools.

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Synopsis

Alexis Grant (Executive Editor, The Penny Hoarder) walks through scaling from a personal blog to 16M monthly readers in four years with 82+ employees, the role of mission, scalable content processes, and team-collab tools.

Ideas in this episode

Personal finance media site
Alexis Grant's Penny Hoarder case study shows how a mission-led personal finance site can scale toward 1M+ monthly visitors and beyond by combining a clear editorial mission, repeatable content processes, and an AI-assisted team.