Stage 3

Build an asset

Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.

Business ideas for this stage

438 ideas, most discussed first
Build an asset ideas
DIY clothing fit / tailoring gadget product

A consumer product business selling a DIY device or gadget that lets wearers adjust the fit of baggy shirts and workwear at home, replacing…

Ecommerce & Products1 videos · 1 channels
Dog-friendly dating app

A niche dating app whose matching and profile features are built specifically for dog owners and dog lovers.

SaaS & Software1 videos · 1 channels
Drinkable pickle brine beverage brand

A consumer packaged-goods company that develops and sells an all-natural drinkable pickle brine as a cocktail mixer or wellness shot…

Ecommerce & Products1 videos · 1 channels
Dual-language children's flash card brand

Create and sell dual-language flash cards, printables and learning resources that help immigrant and heritage families teach their native…

Ecommerce & Products1 videos · 1 channels
Edutainment coding games studio

An indie studio that designs and sells video games (web/mobile) that teach coding concepts like CSS Flexbox or Grid through gameplay,…

Content & Media1 videos · 1 channels
Email and calendar API for developers

A developer-focused SaaS providing unified APIs to read, send and sync email and calendar data on behalf of users, sold to other software…

SaaS & Software1 videos · 1 channels
Emerging-market payments processor (Stripe for Africa)

A fintech startup building developer-friendly online payments infrastructure for African merchants, processing card and bank payments…

SaaS & Software1 videos · 1 channels
ESL phrasal verbs online game

An online educational game that teaches English phrasal verbs to language learners, sold as a digital product or app to students and ESL…

SaaS & Software1 videos · 1 channels
Expat ebook self-publishing guide

A self-published ebook for people immigrating to a specific country, sold on Amazon and other marketplaces as an info product.

Info Products & Education1 videos · 1 channels
Facebook creator monetization content page

A Facebook Page that earns payouts from the platform's creator monetization program by posting curated, screenshot-style content that…

Content & Media1 videos · 1 channels
Fantasy and fairytale merchandise brand

A niche publishing and merchandise business built around fairy tales and fantasy, selling books plus related themed products.

Ecommerce & Products1 videos · 1 channels
Fantasy sports predictions service

A data-driven side business building predictive models or algorithms for fantasy sports and sports betting contests, sold as picks,…

Info Products & Education1 videos · 1 channels
Feature-request and feedback board SaaS

A SaaS tool that lets software companies collect, organize and prioritize customer feature requests and product feedback in a public or…

SaaS & Software1 videos · 1 channels
First-time house flipping side hustle

A first-time flipper learns residential fix-and-flip from TV shows and earns a first $1,000 in profit on a single renovation project.

Real Estate1 videos · 1 channels
Fishing charter booking marketplace

An 'Airbnb for fishing' platform that connects anglers with charter guides worldwide, handling discovery, booking, and payments between…

Marketplaces & Communities1 videos · 1 channels
Frida Kahlo themed Instagram ecommerce brand

A mission-driven ecommerce brand built around a Frida Kahlo-themed Instagram following, selling related art-inspired merchandise.

Ecommerce & Products1 videos · 1 channels
Front-end widget and component micro-business

A solo developer sells commercial licenses to popular open-source front-end JavaScript widgets and component libraries, earning a living…

SaaS & Software1 videos · 1 channels
Girls' mentorship social enterprise

A for-profit community that connects middle-school girls with mentors via memberships, events and brand partnerships, monetizing…

Marketplaces & Communities1 videos · 1 channels
Greek life alumni mentorship platform

An online platform that matches fraternity and sorority members with alumni mentors for career guidance, charging members or sponsors for…

Marketplaces & Communities1 videos · 1 channels
Group e-card / appreciation SaaS for teams

A B2B SaaS that lets remote teams collectively sign and send digital cards for birthdays, farewells and milestones, growing through…

SaaS & Software1 videos · 1 channels
Handmade farmhouse table linens brand

A maker builds a small textile brand selling farmhouse-style tablecloths, runners, and napkins through ecommerce channels and craft fairs.

Ecommerce & Products1 videos · 1 channels
Handmade wooden desk accessories brand

A small-batch craft ecommerce brand that designs and sells handmade wooden desk accessories and matching phone cases online.

Ecommerce & Products1 videos · 1 channels
Hands-free crutch-alternative mobility aid

A Canadian caretaker designs and sells a hands-free alternative to standard underarm crutches, marketing it as a more comfortable mobility…

Ecommerce & Products1 videos · 1 channels
Hands-free restroom door handle accessory

A B2B product business that sells a hands-free door-opening accessory or tool designed for public restrooms and offices, sold to facilities…

Ecommerce & Products1 videos · 1 channels
Hands-free restroom door opener product

A consumer product business that designs, patents, and sells a simple device that lets people open restroom doors without using their…

Ecommerce & Products1 videos · 1 channels
Heatmap and session-recording analytics SaaS

A subscription tool combines website heatmaps, session recordings, and on-page surveys to help marketers optimise conversion rates.

SaaS & Software1 videos · 1 channels
Hiring and job-board community platform

An online community that combines a job board with peer support, networking and resources for job seekers, recruiters and hiring teams.

Marketplaces & Communities1 videos · 1 channels
Homeschool penmanship and handwriting printables

A digital products business that designs and sells printable penmanship posters, handwriting worksheets, and similar teaching aids for…

Info Products & Education1 videos · 1 channels
HR and recruitment jobs marketplace

A vertical online platform that connects employers with HR and recruitment talent, monetising through listings, subscriptions or placement…

Marketplaces & Communities1 videos · 1 channels
Icon pack design micro-business

A designer-led micro-product business that launches themed iOS/macOS icon packs (and similar small digital design packs) and rides app…

Ecommerce & Products1 videos · 1 channels

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