Drinkable pickle brine beverage brand
A consumer packaged-goods company that develops and sells an all-natural drinkable pickle brine as a cocktail mixer or wellness shot through DTC and retail channels.
The idea, in plain language
A consumer packaged-goods business that develops and sells an all-natural drinkable pickle brine as a cocktail mixer or wellness shot through DTC and retail channels. Revenue comes from beverage sales to consumers and retailers in a specialty food category. The only episode features a former NYC banker who built a pickle-brine CPG brand but does not quote sales figures, margins or startup cost.
Where the sources agree
- Sells a specialty food/beverage SKU into the cocktail-mixer and wellness categories
- Uses DTC and retail distribution
- Founded by someone without a food-industry background
What each source says
side-hustle-school#362 - NYC Banker Launches All-Natural, Drinkable Pickle Brine
Frames the brand as a former NYC banker launching an all-natural drinkable pickle brine as a specialty CPG product.
Listen on Side Hustle SchoolTools people use for this
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