Stage 3

Build an asset

Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.

Business ideas for this stage

438 ideas, most discussed first
Build an asset ideas
Cause-driven bamboo apparel brand

Two finance professionals launch a sustainable apparel brand selling bamboo-fiber socks and similar basics, donating a share of revenue to…

Ecommerce & Products1 videos · 1 channels
Cause-driven candle brand

A handmade or eco-conscious candle company that donates a percentage of every sale to charity, marketed as a feel-good everyday product.

Ecommerce & Products1 videos · 1 channels
Cause-driven hometown jewelry brand

A jewelry brand whose sales support a local cause such as marine wildlife, tied visually to a hometown coastal region.

Ecommerce & Products1 videos · 1 channels
Cause-driven social enterprise sock brand

A sock brand sold as a social enterprise with a cause, sold mainly through schools and institutional channels.

Ecommerce & Products1 videos · 1 channels
Chef-inspired apron apparel brand

A niche apparel brand built around reinvented, chef-inspired aprons, scaled into a multi-million dollar apparel company.

Ecommerce & Products1 videos · 1 channels
Chewable energy gum CPG brand

A consumer packaged-goods brand selling sugar-free, chewable energy gum as a portable alternative to energy drinks for athletes and…

Ecommerce & Products1 videos · 1 channels
Children’s healthy-food magazine

A subscription media product about healthy food aimed at kids, sold as a recurring magazine with related chef-for-hire children’s events.

Content & Media1 videos · 1 channels
Coaching community for local service operators

A paid membership or course community that teaches operators how to run and scale a specific local service business (e.g., pet-waste…

Info Products & Education1 videos · 1 channels
Collaborative email and chat SaaS for teams

A subscription product offers shared inboxes and team chat for customer-facing teams, replacing fragmented email with a unified…

SaaS & Software1 videos · 1 channels
College- and hometown-pride pennant apparel brand

A designer creates sports-themed pennants and t-shirts celebrating college and hometown pride, selling print-on-demand apparel to alumni…

Ecommerce & Products1 videos · 1 channels
Commercial semi-trailer rental fleet business

A business that leases 53-foot dry-van trailers from a carrier at a low monthly rate and re-rents them weekly to owner-operators and small…

Other1 videos · 1 channels
Constructed language creation toolkit

A digital kit of templates, guides and prompts that helps writers and game designers build their own fictional languages, sold as a…

Info Products & Education1 videos · 1 channels
Conversation starter card product

A physical or digital card/prompt product designed to spark meaningful in-person conversations among friends, sold as a deck or…

Ecommerce & Products1 videos · 1 channels
Counter-surveillance and privacy training

An online education business taught by a former intelligence operator, selling courses and content on how individuals and businesses can…

Info Products & Education1 videos · 1 channels
Coupon and deals directory website

A niche website that aggregates coupons, promo codes and deals for shoppers, monetized through affiliate links to retailers.

Marketplaces & Communities1 videos · 1 channels
Crowdfunded boxed comedy experience product

A crowdfunded subscription or one-off box that ships a themed live comedy game night experience to customers nationwide.

Ecommerce & Products1 videos · 1 channels
Custom artisan firebowl manufacturing

Designs, makes and sells custom handcrafted firebowls and related outdoor fire features as a niche artisan product line.

Ecommerce & Products1 videos · 1 channels
Custom branded candy business

Manufacture and sell custom-branded candy (e.g., conversation hearts) as promotional products and seasonal items for businesses and…

Ecommerce & Products1 videos · 1 channels
Custom inspirational sticky-note product

A stationery or print-on-demand business that sells customised sticky-note pads printed with motivational quotes and messages.

Ecommerce & Products1 videos · 1 channels
Custom letter-board decor business

A maker designs and ships customizable letter boards and home-decor accessories to consumers, running sales through Etsy and other online…

Ecommerce & Products1 videos · 1 channels
Dachshund-themed apparel brand

A DTC apparel brand selling dachshund-themed clothing and merchandise to an enthusiastic community of dog lovers.

Ecommerce & Products1 videos · 1 channels
D-cup and up swimwear brand

An apparel brand designing and selling swimwear specifically fitted and styled for women with D-cup and larger busts.

Ecommerce & Products1 videos · 1 channels
DD+ swimwear brand

A DTC fashion brand designing and selling swimwear specifically for D-cup and above body types, focused on fit and support for larger busts.

Ecommerce & Products1 videos · 1 channels
Decorative graphic-design product line

A consumer product brand built by a graphic designer who turns original artwork into decorative products sold online, often scaled into a…

Ecommerce & Products1 videos · 1 channels
Designer-led niche intimates brand

A product designer invests personal savings to design, manufacture and sell a niche alternative bra or undergarment aimed at women…

Ecommerce & Products1 videos · 1 channels
Developer error and performance monitoring SaaS

A SaaS product that monitors application errors, performance and reliability for software developers, sold as a self-serve subscription.

SaaS & Software1 videos · 1 channels
Developer-tools SaaS product line

Bootstrapping and operating a long-lived portfolio of developer tools SaaS products (email, deployment, etc.) as a remote profitable…

SaaS & Software1 videos · 1 channels
Digital brush and asset shop for artists

A designer creates and sells downloadable Procreate or Photoshop brush packs and other digital creative assets to a global audience of…

Ecommerce & Products1 videos · 1 channels
Digital marketing template shop

An online store selling customizable digital marketing templates (social media, email, ads) to small businesses as a one-time-purchase…

Info Products & Education1 videos · 1 channels
Digital resume templates from recruiter expertise

A recruiter or career coach packages their hiring knowledge into downloadable resume templates sold online to job seekers at scale, without…

Info Products & Education1 videos · 1 channels

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