DD+ swimwear brand
A DTC fashion brand designing and selling swimwear specifically for D-cup and above body types, focused on fit and support for larger busts.
The idea, in plain language
A DTC fashion brand designing and selling swimwear specifically for D-cup and above body types, focused on fit and support for larger busts. The customer is women with D-cup-and-up sizing who are tired of poor-fitting swimwear. The episode frames two friends with a fit-first design philosophy for a niche apparel category; no revenue, price or margin figures are quoted.
Where the sources agree
- Niche sizing (DD+) is the core positioning.
- Two friends cofounded the brand.
- Fit-first design philosophy aimed at an underserved apparel segment.
What each source says
side-hustle-schoolEp. 3387 - STORY: Two Women Create Swimwear Brand for D-Cups and Up
Side Hustle School tells the story of two friends who launched a DD+ swimwear brand built around fit-first design for larger busts.
Listen on Side Hustle SchoolTools people use for this
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