Stage 3

Build an asset

Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.

Business ideas for this stage

438 ideas, most discussed first
Build an asset ideas
Small-space gourmet mushroom farm

A low-overhead farm that grows gourmet and medicinal mushrooms, from oyster and lion's mane to reishi, in small indoor or warehouse spaces…

Local Services2 videos · 2 channels
Spare-change round-up fintech side hustle

A consumer fintech product or service that rounds up users' spare change on purchases and invests or saves it, built as a side hustle.

SaaS & Software2 videos · 1 channels
Sports analytics micro-SaaS

A one-chart sports analytics product that uses proprietary data visualizations to surface betting or fantasy insights, sold as a…

SaaS & Software2 videos · 2 channels
Stock trading alert mobile app

A mobile app that sends subscribers real-time stock trade alerts and trading ideas, monetized through monthly subscriptions.

SaaS & Software2 videos · 2 channels
Subscription analytics SaaS for SaaS companies

A SaaS tool that gives subscription businesses analytics on revenue, churn, pricing and retention so they can optimize their recurring…

SaaS & Software2 videos · 1 channels
Vertical Google for research papers

Build a search or summarization product over research papers in a single field (biology, ML) monetized via subscription.

SaaS & Software2 videos · 1 channels
Web3 insurance / risk products

Build smart-contract or DeFi insurance products covering protocol hacks, stablecoin depegs, and smart-contract failure.

Investing & Finance2 videos · 1 channels
Actor rehearsal partner-cue app

Sells a mobile app that helps actors practice lines with timed partner cues and recording tools, as an alternative to the iPhone Voice…

SaaS & Software1 videos · 1 channels
Ad-free, creator-funded recipe platform

An online recipe site that runs without ads, supported directly by small food creators and community funding, focused on quality over…

Content & Media1 videos · 1 channels
Adult coloring book self-publishing

A self-publishing business that designs and sells adult coloring books and related craft products on Amazon and other channels.

Info Products & Education1 videos · 1 channels
Age-gate compliance service for alcohol ecommerce

A regulated-web service that installs and manages online age verification flows for craft breweries and alcohol sellers.

SaaS & Software1 videos · 1 channels
AI author-coaching chatbot for self-help writers

An AI chatbot trained on a specific author's voice and books that delivers daily writing prompts and coaching for self-help writers trying…

AI & Automation1 videos · 1 channels
AI logo and brand-asset generator

A self-serve SaaS lets non-designers generate logos and brand-identity assets through an AI-driven flow, charging per download or by…

SaaS & Software1 videos · 1 channels
AI-powered estate planning service

A modern estate planning practice that uses AI tools to draft wills, trusts, and related documents faster and cheaper than traditional…

Agency Services1 videos · 1 channels
Antimicrobial coating consumer product

A DTC product line built around a proprietary antimicrobial coating, originally developed for face masks and repackaged for everyday uses…

Ecommerce & Products1 videos · 1 channels
Audio-to-video conversion tool for podcasters

A SaaS that turns podcast audio into social-media-ready video clips with waveforms and captions, sold to podcasters and content creators.

SaaS & Software1 videos · 1 channels
Australian student-started bikini fashion brand

An online bikini and swimwear label started by a college student that designs, manufactures and ships beachwear direct to consumers.

Ecommerce & Products1 videos · 1 channels
Automated drive-through restaurant tech

Build or license AI-powered drive-through ordering, payment, and handoff tech for QSR chains.

SaaS & Software1 videos · 1 channels
Aviation training mobile app

A mobile app built by a flight instructor that helps student pilots with training tools, study aids or in-flight utilities.

SaaS & Software1 videos · 1 channels
Beach-inspired vintage and semi-fine jewelry brand

A curated direct-to-consumer jewelry brand selling vintage and semi-fine pieces with a coastal or beach-inspired aesthetic.

Ecommerce & Products1 videos · 1 channels
Beauty face tape brand

Selling a DTC beauty adhesive tape product that claims to smooth or lift facial features, marketed through TikTok Shop and creator content.

Ecommerce & Products1 videos · 1 channels
Blog-to-adventure-tour business

A travel content brand that graduates from a blog into running its own adventure tour company, combining media audience with on-the-ground…

Local Services1 videos · 1 channels
Bootstrapped tech media network

An operator runs multiple branded online technology publications and newsletters as a single bootstrapped media network that earns revenue…

Content & Media1 videos · 1 channels
Boutique curated Airbnb alternative

Curating and operating a portfolio of boutique, design-led short-term rental properties as an alternative to typical Airbnb listings.

Local Services1 videos · 1 channels
Branded resistance-band e-commerce store

A resistance-band e-commerce brand sold in custom colors, positioned as a fashion-forward fitness accessory.

Ecommerce & Products1 videos · 1 channels
Bra strap saver gadget product

A small consumer gadget that fixes stretched bra straps without sewing, sold as a branded fashion accessory and women's health product.

Ecommerce & Products1 videos · 1 channels
British-themed subscription box for expats

A subscription ecommerce box that curates British food, gifts and nostalgia products and ships them monthly to UK expats living overseas.

Ecommerce & Products1 videos · 1 channels
Budget portable standing-desk product

A cheap ($30-ish), portable standing-desk contraption sold to desk-bound workers as an ergonomic workspace accessory.

Ecommerce & Products1 videos · 1 channels
Career-coaching app for women

A mobile app that delivers career coaching, mentorship and resources focused on advancing women in the workforce through paid subscriptions.

SaaS & Software1 videos · 1 channels
Car-seat-compatible winter coat for babies and toddlers

A baby apparel brand that designs and sells winter coats engineered to be safe and warm over car-seat harnesses, allowing parents to buckle…

Ecommerce & Products1 videos · 1 channels

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