Stage 3
Build an asset
Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.
Business ideas for this stage
| Business idea | Category | Videos | Sources | Save |
|---|---|---|---|---|
| Vertical video software for SMBs Build a video SaaS for a vertical SMB audience (real estate agents, restaurants) that produces marketing videos. | SaaS & Software | 4 videos · 42 channels | 2 channelsThe Koerner Office, My First Million | |
| AI dispatcher for service businesses Provide an AI dispatcher that answers calls, books jobs, and routes techs for trades and home services. | AI & Automation | 3 videos · 32 channels | 2 channelsGreg Isenberg, My First Million | |
| AI lead-scoring agent Provide an AI agent that scores inbound leads for B2B sales teams based on enrichment and behavior, monetized per seat. | AI & Automation | 3 videos · 32 channels | 2 channelsThe Koerner Office, Greg Isenberg | |
| Amazon liquidation sourcing Source inventory from Amazon liquidation channels (returns, overstock) and resell via Amazon FBA or retail. | Ecommerce & Products | 3 videos · 32 channels | 2 channelsThe Koerner Office, My First Million | |
| Call tracking for home services Sell call-tracking and analytics SaaS to home-service businesses so they can attribute leads to campaigns. | SaaS & Software | 3 videos · 31 channels | 1 channelThe Koerner Office | |
| Cannabis wellness product line A parent-founded consumer brand selling cannabis-infused or cannabis-adjacent wellness products such as topicals, edibles or tinctures. | Ecommerce & Products | 3 videos · 31 channels | 1 channelSide Hustle School | |
| Clothing / fashion rental subscription Run a subscription clothing rental service where members rotate designer or everyday apparel for a monthly fee. | Ecommerce & Products | 3 videos · 32 channels | 2 channelsMy First Million, Side Hustle School | |
| Competitor-adjacent SaaS opportunity Build a SaaS that targets an underserved segment adjacent to a popular competitor, monetized via subscription. | SaaS & Software | 3 videos · 32 channels | 2 channelsThe Koerner Office, Indie Hackers | |
| Directory GPT / curated GPT store Build a curated GPT store or directory that ranks and recommends the best GPTs in a niche. | Marketplaces & Communities | 3 videos · 33 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Etsy digital spreadsheet business Selling custom-made spreadsheet templates (budgets, trackers, planners) on Etsy as downloadable digital products aimed at small businesses… | Info Products & Education | 3 videos · 32 channels | 2 channelsThe Koerner Office, Side Hustle School | |
| Ice mug novelty drinkware product A novelty drinkware business that designs and sells mugs made from ice, sold as a unique way to serve cold beverages. | Ecommerce & Products | 3 videos · 31 channels | 1 channelSide Hustle School | |
| LinkedIn engagers scraper Build a tool that scrapes who engaged with a LinkedIn post or profile for outbound sales, sold per export. | SaaS & Software | 3 videos · 32 channels | 2 channelsThe Koerner Office, Greg Isenberg | |
| Mobile home park investing Acquire and operate mobile home parks as a cash-flowing real estate asset class. | Real Estate | 3 videos · 31 channels | 1 channelThe Koerner Office | |
| Niche cookbook self-publishing Write and self-publish cookbooks for a specific diet or audience (e.g., ketogenic), selling books online to a built-in fan base. | Info Products & Education | 3 videos · 31 channels | 1 channelSide Hustle School | |
| Snap-kit-style mini-platforms Build a developer SDK that lets third parties ship mini-apps on top of your product, monetized via rev-share. | SaaS & Software | 3 videos · 31 channels | 1 channelMy First Million | |
| UGC creator platform / marketplace Build a marketplace that connects brands with UGC creators for paid content production deals. | Marketplaces & Communities | 3 videos · 32 channels | 2 channelsStarter Story, Greg Isenberg | |
| Wedding photo booth props and paper goods An illustrator designs and sells premium paper props, signage, and party goods targeted at wedding couples, planners, and event hosts. | Ecommerce & Products | 3 videos · 31 channels | 1 channelSide Hustle School | |
| Wedding venue business Own or operate a wedding venue (farm, barn, vineyard, estate) that rents out for ceremonies and receptions, billed per event. | Local Services | 3 videos · 32 channels | 2 channelsThe Koerner Office, Greg Isenberg | |
| Wooden bow tie product line A small ecommerce brand that designs, makes and sells handcrafted wooden bow ties as a novelty menswear accessory. | Ecommerce & Products | 3 videos · 31 channels | 1 channelSide Hustle School | |
| Adult loneliness-solution product or service A consumer offering, app, or service that targets the loneliness epidemic with curated offline events, AI companions, group activities, or… | Marketplaces & Communities | 2 videos · 22 channels | 2 channelsMy First Million, Side Hustle School | |
| Adult travel and co-living community A community/brand around multi-week travel and co-living experiences for adults, often remote workers, monetizing through trip fees,… | Marketplaces & Communities | 2 videos · 22 channels | 2 channelsSide Hustle School, Indie Hackers | |
| AI countertop cooking appliance brand A consumer hardware company selling an AI-driven countertop cooking device that recognizes food, suggests or auto-applies seasoning, and… | Ecommerce & Products | 2 videos · 22 channels | 2 channelsMy First Million, Indie Hackers | |
| Amazon Influencer Program review-video business A one-person business producing thousands of short product-review videos on Amazon's Influencer Program to earn commissions on linked… | Content & Media | 2 videos · 21 channels | 1 channelSide Hustle Nation | |
| Architecturally-inspired novelty ice cream brand Sells novelty ice cream flavors and packaging themed around iconic architecture, launched at festivals and events to generate buzz. | Ecommerce & Products | 2 videos · 21 channels | 1 channelSide Hustle School | |
| Athletic dress shoe brand A DTC footwear brand designing and selling dress shoes built for running and athletic performance, marketed to commuters and travelers. | Ecommerce & Products | 2 videos · 21 channels | 1 channelSide Hustle School | |
| At-home service booking platform Build a platform for booking at-home services (massage, IV therapy, haircuts) monetized via take-rate. | Marketplaces & Communities | 2 videos · 21 channels | 1 channelMy First Million | |
| Attic energy-saving product A physical hardware product designed to reduce heat loss in home attics, sold direct to homeowners and contractors for residential energy… | Ecommerce & Products | 2 videos · 21 channels | 1 channelSide Hustle School | |
| Autism support membership site for parents A subscription or membership community that helps families and professionals support children with autism, combining educational content,… | Info Products & Education | 2 videos · 21 channels | 1 channelSide Hustle School | |
| Automatic birthday reminder / social-media greeting app A mobile or web app that tracks friends' and family birthdays and automatically posts greetings or reminders on Facebook and other social… | SaaS & Software | 2 videos · 21 channels | 1 channelSide Hustle School | |
| Biotech startup founding Found a biotech startup in a specific therapeutic area, monetized via grants, partnerships, and eventual acquisition. | Other | 2 videos · 21 channels | 1 channelMy First Million |