Stage 3
Build an asset
Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.
Business ideas for this stage
| Business idea | Category | Videos | Sources | Save |
|---|---|---|---|---|
| Swimply-style on-demand rentals Run a marketplace or own listing for renting underused assets (pools, hot tubs, basketball courts, equipment) by the hour. | Marketplaces & Communities | 6 videos · 63 channels | 3 channelsGreg Isenberg, My First Million, Side Hustle School | |
| Twitch streamer monetization tools Build tools that help Twitch streamers with subs, donations, sponsorships, and merch sales. | SaaS & Software | 6 videos · 62 channels | 2 channelsThe Koerner Office, My First Million | |
| Vertical GPT apps Ship consumer or prosumer GPT apps that solve one vertical problem (legal Q&A, fitness plans) on subscription. | AI & Automation | 6 videos · 62 channels | 2 channelsThe Koerner Office, My First Million | |
| Voice-first consumer product Build a consumer product with a voice-first interface (audio companion, voice journal) monetized via subscription. | SaaS & Software | 6 videos · 63 channels | 3 channelsStarter Story, Greg Isenberg, My First Million | |
| Boring niche SaaS Build a SaaS that serves an unglamorous industry (compliance, logistics, parts) with subscription revenue. | SaaS & Software | 5 videos · 53 channels | 3 channelsStarter Story, My First Million, Indie Hackers | |
| Clipt-style explainer video SaaS Build a SaaS that turns a prompt or document into a polished explainer or onboarding video. | SaaS & Software | 5 videos · 53 channels | 3 channelsStarter Story, Greg Isenberg, My First Million | |
| Coach-in-a-box subscription Build a subscription service that delivers ongoing coaching, accountability, and curated content to members. | Info Products & Education | 5 videos · 54 channels | 4 channelsGreg Isenberg, My First Million, Side Hustle School, Indie Hackers | |
| D2C subscription fitness program Sell a direct-to-consumer fitness program (training plans, nutrition coaching) via monthly subscription. | Info Products & Education | 5 videos · 53 channels | 3 channelsStarter Story, My First Million, Side Hustle School | |
| Daily puzzle game app Build a daily-puzzle mobile or web game (Wordle-style, trivia) monetized via ads and merch. | SaaS & Software | 5 videos · 52 channels | 2 channelsGreg Isenberg, My First Million | |
| Expired / dead-domain flipping Acquire expired domains with existing backlinks or traffic and resell or rebuild them as niche sites. | Buying Businesses | 5 videos · 53 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Faith-based consumer business A consumer-facing company built around Christian or faith-based values, products, or entertainment, from streaming studios to subscription… | Other | 5 videos · 52 channels | 2 channelsMy First Million, Side Hustle School | |
| Niche-themed playing card business An artist designs and sells collectible playing card decks themed around fandoms, games, or geek culture, validated and marketed via Reddit… | Ecommerce & Products | 5 videos · 51 channels | 1 channelSide Hustle School | |
| Onboarding / training GPT Build an AI agent that onboards new hires or customers using a company's docs and SOPs, sold per seat. | AI & Automation | 5 videos · 53 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Photographer art licensing and commissions License and commission original photography art to retailers and interior brands (like Pottery Barn) for use in prints, products, and decor. | Ecommerce & Products | 5 videos · 51 channels | 1 channelSide Hustle School | |
| Printed habit-tracker / productivity journal product A small team designs and sells a physical journal or planner focused on routines, habits or morning rituals, often via online sales. | Ecommerce & Products | 5 videos · 52 channels | 2 channelsSide Hustle School, Indie Hackers | |
| Revenue-share influencer deal platform Build a platform that structures and tracks revenue-share deals between brands and influencers. | Marketplaces & Communities | 5 videos · 53 channels | 3 channelsStarter Story, Greg Isenberg, My First Million | |
| Robot-run fast food restaurant Open a fast-food or quick-service restaurant that uses robotics/automation to lower labor costs and increase throughput. | Local Services | 5 videos · 52 channels | 2 channelsThe Koerner Office, My First Million | |
| Vertical job aggregator Build a job aggregator that pulls listings from multiple sources in a niche and monetizes via recruiter subscriptions. | Marketplaces & Communities | 5 videos · 53 channels | 3 channelsThe Koerner Office, My First Million, Indie Hackers | |
| Buy and operate newsletters Acquire under-monetized newsletters from creators and operate them for ads, sponsorships, or paid tier conversion. | Buying Businesses | 4 videos · 43 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Catering marketplace Build a marketplace that connects office and event buyers with local caterers, monetized via take-rate on orders. | Marketplaces & Communities | 4 videos · 42 channels | 2 channelsThe Koerner Office, My First Million | |
| Cleaning franchise or remote-run cleaning company A house cleaning operator builds a brand and system to scale a cleaning service while remaining remote from day-to-day jobs. | Local Services | 4 videos · 41 channels | 1 channelSide Hustle School | |
| Girl Scout troop leader digital resources A creator sells low-priced downloadable printables, planners, and activity guides aimed at Girl Scout troop leaders and similar youth group… | Info Products & Education | 4 videos · 41 channels | 1 channelSide Hustle School | |
| Herbal remedy / botanical wellness brand A formulator creates and sells small-batch herbal remedies, tinctures or teas as a wellness product line, often with educational content. | Ecommerce & Products | 4 videos · 41 channels | 1 channelSide Hustle School | |
| Notion-killer productivity app Build a productivity / docs / wiki app that competes with Notion on a specific feature (speed, AI, comments) sold per seat. | SaaS & Software | 4 videos · 43 channels | 3 channelsGreg Isenberg, My First Million, Indie Hackers | |
| PE-style small business buyouts Raise a small private equity fund to buy cash-flowing lifestyle businesses and operate them for 3-7 years. | Buying Businesses | 4 videos · 43 channels | 3 channelsGreg Isenberg, My First Million, MicroConf | |
| Pet supplements brand Launch a pet supplements brand (joint, calming, longevity) sold via DTC and Amazon, monetized via recurring orders. | Ecommerce & Products | 4 videos · 42 channels | 2 channelsThe Koerner Office, My First Million | |
| Rent-to-own / try-before-you-buy ecommerce Run a rent-to-own ecommerce store (furniture, electronics, appliances) where customers pay weekly until they own the item. | Ecommerce & Products | 4 videos · 42 channels | 2 channelsThe Koerner Office, My First Million | |
| Sponsored travel blog A travel blog that earns revenue by accepting tourism board and destination partnerships in exchange for written content and social… | Content & Media | 4 videos · 41 channels | 1 channelSide Hustle School | |
| Stock music / royalty-free audio licensing A composer creates original tracks and licenses them through a stock music marketplace, earning passive royalties per download. | Content & Media | 4 videos · 41 channels | 1 channelSide Hustle School | |
| Teacher-pays-teacher marketplace Build a marketplace where teachers sell lesson plans, units, and resources to other teachers. | Marketplaces & Communities | 4 videos · 43 channels | 3 channelsGreg Isenberg, My First Million, Side Hustle Nation |