Crypto investing service / research
Provide crypto research, theses, or portfolio advice via newsletter or fund, monetized via subscription or carry.
The idea, in plain language
Provide crypto research, theses or portfolio advice via a newsletter, course or fund, monetised through subscriptions or carried interest. The videos paint it almost entirely as a macro/investing commentary business — Raoul Pal's 10X crypto thesis, Mike Novogratz's $30M-to-$2.3B arc, Billy Markus on meme-coin network effects, Jiho on Axie Infinity's play-and-earn economy, and Calacanis on angel-style 'sophisticated' access — rather than an operating playbook. The only concrete revenue numbers referenced are the $8K/day 'side hustle king' pitch (one of which is home Bitcoin mining) and Sam Rattner's $40M exit path; startup cost is essentially an audience and a Substack, but the videos never document a published operator hitting predictable monthly revenue from this specific idea. The customer is a retail or accredited investor looking for a thesis-driven curator, and differentiation is usually an entertaining host plus a contrarian angle rather than a product.
Where the sources agree
- Crypto investing is treated as a thesis and audience business, not an operating business — most episodes frame it as macro commentary, personal conviction and network effects, with the host's credibility as the product.
- Retail-accredited gatekeeping is a recurring angle (Calacanis on 'sophisticated' investors, Jiho on the Game Domestic Product of Axie, Li Jin on passion-economy access) — owning the curation layer beats owning the chain.
- Memes, communities and networks carry the cycle more than technology — Billy Markus on Dogecoin, Jiho on Axie, the Satoshi/Peter Todd HBO riff all argue attention and culture drive the price.
- Bear markets are treated as a reset, not an exit — every video references 2022's crash, 3 Arrows Capital, FTX or the 2023 rally as a 'buy the dip' or 'reset the bad actors' moment.
- Host credibility is the moat — Sam and Shaan's news-riff style, Raoul Pal's macro stage presence, Novogratz's Wall-Street pedigree are all cited as the thing that actually makes the audience pay.
Where they differ
- MFM dominates the batch (seven episodes) with a news-riff and macro-investing tone; Greg Isenberg's three Web3 episodes lean community-and-founder-story (Billy Markus, Jiho, Calacanis); Koerner Office contributes one HoldCo episode that uses 'guerrilla airdrop marketing' as a side brainstorm rather than a buildable business.
- Some guests pitch the opportunity in public-investing terms (Raoul Pal 10X, Novogratz $30M-to-$2.3B, Calacanis 'sophisticated investor'); others pitch it in pure-utility/community terms (Billy Markus memes, Jiho play-and-earn, Mark Pincus-style trend-spotting) — the same idea, opposite end of the spectrum.
- Only the Side Hustle King episode places crypto inside a list of day-rate side hustles ($8K/day from home mining among nine other gigs), while every other video treats crypto as long-horizon thesis or community play — micro vs macro framing.
- Greg's Web3-future episodes lean bullish-and-theoretical (Seth Green's stolen Bored Ape, STEPN move-to-earn, Web3 insurance); MFM's recession and boys-react episodes lean cynical and event-driven — the same topic gets both treatments in the same batch.
- The Li Jin/3 Arrows and the Mark Pincus adjacent episodes pitch the thesis as a venture-style portfolio decision; Billy Markus and the Satoshi unmasking riff treat it as a meme-and-luck story — the videos disagree on how predictable the returns are.
What each source says
MFMThe Side Hustle King: “I’m making $8K/DAY from easy businesses”
Side Hustle King pitches nine $8K/day hustles including home Bitcoin mining, hole-in-one golf, garage shelving, pet cremation, tourist-trap replicas, Buc-ee's arbitrage, toasted tours, stump grinding and pickleball — only the mining slot is crypto-adjacent.
Watch on YouTubeMFMRaoul Pal Explains Why He Went All In On Crypto
Raoul Pal explains his macro thesis on going 'all in' on crypto, the NFT bubble, life optimisation and the music-industry angle — a thesis-and-personal-brand episode, no operating playbook.
Watch on YouTubeMFMDid the creator of Bitcoin just get unmasked?
News-riff on the HBO documentary naming Peter Todd as Satoshi, a 1-minute Bitcoin case, why being pro-crypto is now politically safe, an SBF/FTX trial update and a list of crypto-thriller movies.
Watch on YouTubeMFMEverything You Need To Know About The UPCOMING RECESSION (How To Prepare)
Recession-and-crash reaction plus a Truebill subscription-canceller profile — the crypto segment is a downturn-mindset commentary, not a buildable side hustle.
Watch on YouTubeMFMThe Boys React: JPMorgan Gets Scammed, Crypto Rally, & Discord Buys Gas App (#409)
Boys-react episode on Discord buying Gas, the JPMorgan Frank/Charlie Javice scam and a debate over whether crypto is back — each story reframed as a founder lesson about timing and fraud.
Watch on YouTubeMFMSharing Our Best Crypto Business Ideas To Start In 2022
Shaan, Sam and Greg Isenberg brainstorm 'best crypto business ideas for 2022' — description only lists the brainstorm, not the specific ideas or revenue numbers.
Watch on YouTubeKoernerEveryone’s Overlooking This Marketing Channel: Why You Shouldn’t
Koerner HoldCo Bros episode with Nik Hulewsky on founder delegation and a guerrilla-airdrop-marketing brainstorm — crypto appears as a marketing tactic, not a business.
Watch on YouTubeIsenbergHow To Pick Startup Winners With Jason Calacanis
Jason Calacanis and Sahil Bloom on becoming a 'sophisticated' angel, the upside/downside of crypto and Web 3.0's five-year outlook — investor-access angle, not an operator playbook.
Watch on YouTubeIsenbergMemes Rule The World with Dogecoin Creator Billy Markus | Where It Happens
Dogecoin co-creator Billy Markus on LookRare's OpenSea vampire attack, easy money, network scarcity, Bitcoin's early days and Dogecoin as the '4th most popular' crypto — meme-network thesis.
Watch on YouTubeIsenbergFrom Community Manager to C-Suite | Jiho, Axie Infinity
Jiho (Axie Infinity co-founder) on his community-manager-to-C-Suite path via Discord, Axie's player-owned economy, NFTs, 'Game Domestic Product' and Aave/Compound as crypto money markets.
Watch on YouTubeindie-hackers#242 – Money, Happiness, and Productivity as a Solo Founder with Pieter Levels (Part 2 of 2)
Pieter Levels discusses his thoughts on crypto and investing as part of a conversation about managing money as a solo founder.
Listen on Indie HackersMFM“All 5 Of Us Immediately Became Billionaires”
Mike Novogratz (Galaxy Digital) on going from first million to co-founding Fortress, turning $30M of seed into $2.3B and getting early on crypto — Wall-Street-pedigree origin story with an 'operating system for life' pitch.
Watch on YouTubeIsenbergPredicting the Future of Web3
Sahil Bloom, Greg and Gaby Goldberg on Web3/crypto — Twitter as a network accelerant, STEPN move-to-earn, Web3 fitness and insurance apps, and Seth Green's stolen Bored Ape NFT.
Watch on YouTubeIsenbergBetting Big on Web3 with Li Jin
Greg, Sahil Bloom and Li Jin (Variant) on why crypto needed a reset, lessons from 3 Arrows Capital for VC lock-ups, founders in bear markets and Variant's passion-economy thesis.
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