The psychology of virality: refining viral stories, the power of editing, emotional triggers for shares, recognising shared truths,…
Good ideas start with a conversation.
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4,464 episodes
A writer and a game designer create a party card game built around personal questions meant to surface friends' stories. The episode covers…
Michael Saylor on Bitcoin as a corporate-treasury asset: the melting ice cube analogy, MicroStrategy as a quasi-ETF, forecasting money…
Shaan argues Clubhouse will fail, plus how-to on going viral with writing, how to win in the content game, how The Hustle recruits, one…
A natural body-care products founder tries to expand into a hand sanitizer line and runs into manufacturing delays and bad luck. The…
A short bonus episode on tracking and tax reporting when juggling multiple sources of income, sponsored by Quickbooks. It is general advice…
David Perell, who was told he was a bad writer, built Write of Passage, an online course teaching people how to write online. The…
Michael Saylor (MicroStrategy) on how he sells domain names for millions, why Bitcoin solves corporate treasury, how MicroStrategy rebuilt…
A football/soccer shirt collector builds a marketplace reselling jerseys and overcomes a Facebook ad account restriction. The episode…
Title frames the show on paid communities at $20M/year (the Skool reference frame), but the chapters read as a utility/insurance-flavored…
A short idea-only episode brainstorming where you can start paid communities right now: nurses, niche professional groups, high-end…
A software engineer with strong technical writing skills is asked to do freelance writing work and ultimately publishes a book on technical…
The episode explains paid communities through examples like Tiger 21, a peer group doing $20M+ in revenue, and Sole Savy, a sneaker…
Sam and Shaan talk about investing in vintage Apple computers, an update on bidding for Michael Jordan's Chicago house, the opportunity in…
A short bonus episode reflecting on what life and work will look like after the COVID-19 pandemic, sponsored by Quickbooks. It is a…
Sabba Keynejad bootstrapped VEED, an online video-editing tool, to roughly $3.3M/year using YouTube tutorials, side-project marketing,…
A Seattle-based product manager launches a sustainable swimsuit brand. The episode covers her design and manufacturing journey for bikinis…
After being laid off, a social media strategist used LinkedIn job listings as a prospecting signal to find clients who needed freelance…
Museum of Ice Cream, National Trust for Historic Preservation, Obama House, Full House House, liquidity, buy-and-hold, Last Dance.…
A 'Failure Friday' story about the founder of a lifestyle and apparel brand who woke up one day to find he was being sued, with a $300…
Andrew Chen on his atypical college marketing, the idea of buying Michael Jordan's house as a business asset, whether to invest in…
Kevin Lee, previously behind a top product-manager community, is now building immi, a brand of healthier instant ramen. The episode is…
Idea brainstorm on viral food drops (Rainbow Bagels, Rainbow Kettle Corn, Cloud Bread, Cronuts) reportedly making $200K/week, Chrome…
A business student teamed up with a sneakerhead to resell rare and limited-edition sneakers, turning the hobby into a side business. The…










