MFM #158: How We're Going to Buy Michael Jordan's House (and Make a Profit)

Synopsis
Andrew Chen on his atypical college marketing, the idea of buying Michael Jordan's house as a business asset, whether to invest in athletes, and whether the startup-studio model can work (the consensus: usually fails).
Ideas in this episode
- Athlete brand licensing
Video covers MFM #158: How We're Going to Buy Michael Jordan's House (and Make a Profit).
- Creative / brand agency