Content & Media

Niche content site

Run an SEO-driven content site focused on one narrow topic, monetized via ads, affiliates, or info products.

Catalog synthesis

The idea, in plain language

Build an SEO-driven content website focused on one narrow topic and monetize it through ads, affiliates, lead-gen, or info products. The videos quote very wide outcomes: Swim University at $1M/year on pools, Career Hound at $25K/month on a one-page job board, Matt's '3 boring sites' at $32K/month, directories built in 54 minutes for under $250, DudeRanch.com at ~$50K/year on ~1 hour of work per month. Startup cost is typically under $2K (a domain, hosting, AI tools), customers are the anonymous searcher, and revenue per visitor is small (AdSense / affiliate) but compounds with traffic.

Where the sources agree

  • Boring niches win: pool maintenance, dog parks, job boards, ADA bathrooms, calculators — the videos repeatedly cite 'painful problems' and low-competition 'near me' keywords (KD<20, 30-100K monthly searches).
  • The data moat, not the front end, is what survives the LLM search shift (Frey Chu's luxury restroom trailer directory, Omar's GuiltyChef).
  • Programmatic SEO + AI scraping (Outscraper, Crawl4AI, Apify + Claude for enrichment) compresses build time from months to days; under-$250 budgets and 54-minute builds are realistic.
  • AdSense is the closest thing to passive income; lead-gen and featured-listing upgrades are the path to actually meaningful revenue.

Where they differ

  • Greg Isenberg frames directories (luxury restroom trailers, dog parks, GuiltyChef-style city directories) as the dominant play, with AI-built pillar pages scaling to thousands of cities; Starter Story (Matt, Roman, Rashid) emphasises authority sites and database products that take years to mature to $1M/year.
  • MFM ranges from a $1M boring pool site (Starter Story frame) to a $25M niche hobbyist magazine (FlyingMag) and Acquired-style roll-ups; the timeline and capital assumptions are wildly different.
  • Koerner Office (Peter Askew) leans into expired / exact-match domain acquisition as the entry point — buying existing traffic rather than building it — whereas Greg Isenberg and Frey Chu advocate building from scratch with AI in under a week.
  • Monetization differs: AdSense-only (DudeRanch, calculator sites), lead-gen (directories, dental/restroom), affiliate / info products (Swim University, Teddy Bear Law), and pitch-the-SaaS (Greg's directory→SaaS upsell).

What each source says

MFM13 Businesses Making +$1,000,000/Year With 0 Employees

Sam and Shaan's one-person business list supports TinyWow-style single-purpose tools and BuiltWith-style data aggregators, monetized through ads, affiliate revenue or paid access.

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IsenbergClaude Code built me a $273/Day online directory

Build a faith-services directory or an ADA-accessible-restroom directory for one local market using an in-house scraping stack plus Crawl4AI and Claude Code, monetised via lead-gen for vendors.

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side-hustle-school#1091 - Seattle Developer Takes Flight With Popular Travel Site

A Seattle web developer starts a travel website as a beer-money project and scales it to over six million email subscribers. The episode covers content publishing, SEO and email-list building in a travel niche.

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side-hustle-schoolEp. 3116 - Weekend Workshop: The $3,000/Month Cruise Ship Review Site

The episode covers a cruise ship review site earning $3,000 a month via SEO content and recurring affiliate traffic, a textbook narrow-topic content site.

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IsenbergI built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)

A 'faith communities / service times near me' directory built on top of an existing service-times pipeline, monetized via AdSense and lead-gen into nearby operator products per community.

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KoernerThe Most Hands-Off Side Hustle Anyone Can Copy

Peter Askew's expired-domain playbook shows how exact-match domains can become automated affiliate, lead-generation or job-board sites when paired with SEO and simple monetization.

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Starter StoryI Turned One Website Into $1M/Year

Matt Giovanisci's Swim University story argues for a boring-niche authority site with durable search demand, clear monetization, strong analytics and a patient operating model.

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Starter StoryI make $25K/month from one simple website

Roman's Career Hound example shows a one-page job board can reach $25K/month when a simple feed is paired with timely content and partnerships with older creators.

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Isenberg3 $1M+ AI startup ideas to build in 2025 (and how to grow them)

Greg Isenberg and Arvid Kahl's AI Co-Founder idea points to a narrow subscription product trained on a specific organization's data, priced around $50-100/month and expanded through personalized content, strategy, and marketing workflows.

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KoernerI Asked AI for a Money-Making Website (It Built One in Minutes)

Chris's Abacus.AI build shows an estate-cleanout directory assembled with AI, populated with real listings and monetized through Stripe-backed featured placements, ads and lead generation.

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KoernerThe Most Copy-Pastable Online Business (Thanks to AI)

Ship a faith-services or local-pros directory using Next.js, Claude-generated pages, and Ahrefs topic research.

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Starter StoryI make $32K/month from 3 simple, boring websites

Rashid's three-site portfolio shows that nearly identical database products can be stacked across adjacent painful problems, using a repeatable vertical data and aggregation playbook.

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Starter StoryI Make $17K/Month With One Strategy

Ben's FollowBuddy growth story supports making the same YouTube-search-optimized video repeatedly for a micro-SaaS, routing viewers to tracked signup pages without relying on ads or virality.

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MFMBusiness Finds: Hormozi’s Skool Investment, $700M Water & VC Hacks

Build a niche review or finance-analysis site using an in-house scraping stack, affiliate SEO, and automated content workflows.

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MFMHe Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview

Kevin Espiritu's Epic Gardening path shows a content hub expanding into print-on-demand, owned products, acquisitions and adjacent newsletters or blogs through SEO, analytics and audience trust.

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MFMHow To Make $25 Million With A Niche Hobbyist Magazine (#419)

Sam and Shaan's FlyingMag, Parcast and Wirecutter discussion supports niche podcasts or affiliate magazines that pair focused content production with SEO, audience trust and monetized recommendations.

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MFMBusiness Brainstorm: SAT Prep Cartoons, The Onion For Millennial Moms & More

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MFMWhy You Should Side Hustle As A TikTok Realtor, Conan O’Brien Gets Acquired For $150M & More

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KoernerHow to Start a Fully Automated AI Travel Assistant Business

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KoernerCopy These Niche Cash Cow Website Ideas

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MFMHow Match.com CEO Sam Yagan Uses Content to Drive Pageviews – Hustle Con 2016

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microconfHow to Get Mentioned in ChatGPT and Google’s AI Overviews (Data from 2,000 Sites)

Jesse Schoberg shares findings from controlled experiments across 2,000+ blogs, introducing the AI-CITE framework for answer-first writing, intent-matched headings, structure, indexed schema, FAQs, and trusted sources; several changes produced measurable citation lifts within days.

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KoernerHow To Make $100K Building Websites for Realtors

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side-hustle-school#51: "Cheap Plane Tickets" Site Becomes Million-Dollar Hustle

The episode covers a niche travel-deals website with 275,000+ email subscribers and over $1M in 2016 revenue via a freemium conversion model.

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side-hustle-school#59: PE Teacher Makes $11,000 with Membership Site

A PE teacher built a blog generating over $11,000 in revenue through a likely-recurring model combining memberships, digital products, and affiliate income.

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side-hustle-school#84 - School Administrator Creates Digital Magazine for Goaltenders

A school administrator noticed goaltending had almost no online resources and built a digital magazine and blog aimed at hockey goaltenders, turning a niche passion site into a content business.

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side-hustle-school#154 - “Book Registry” Site Earns Passive Income from Amazon.com

Side Hustle School episode #154 profiles a Pennsylvania developer who built a book registry site around the Pinterest trend of requesting baby books at showers, monetized through Amazon affiliate links. The episode covers a narrow-topic content site with affiliate revenue.

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side-hustle-school#156 - Army Veteran Makes $650,000 Advertising App

Side Hustle School episode #156 profiles a Wisconsin army veteran who built a blog about advertising and apps that reached $650,000 in revenue with nearly zero overhead. The host highlights scaling a focused keyword cluster into high six figures.

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side-hustle-school#167 - Indian Personal Finance Blogger Rings Up $4,000/Month

The episode follows a software engineer's personal finance blog aimed at Indian readers covering money-saving tips, side hustles, and passive income, earning about $4,000 a month from display ads, courses, and sponsored posts.

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side-hustle-school#247 - Target Store Manager Makes $45,000 Per Month Writing a Blog

Side Hustle School #247 tracks a Target store manager who built a blog over 7 years to $45,000/month, illustrating sustained niche content publishing as a real business.

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side-hustle-school#322 - Coupon Code Site Earns Copious Profits

Episode #322 details a long-dormant domain turned into a coupon code SEO-focused content site generating significant profit via affiliate commissions.

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side-hustle-school#349 - Digital Camera Blogger Snaps Into Passive Income

The episode describes a Montreal engineer's digital camera review blog as a passive affiliate-driven niche content site, with discussion of content production and monetization.

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side-hustle-school#468 - Engineer Beats Wildest Eggspectations With Recipe Blog

The episode profiles a Minnesota engineer whose recipe blog pulls in over three million monthly visitors. It covers SEO, content production, and monetizing a niche recipe site via ads and affiliates.

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side-hustle-school#615 - Aussie Mom Earns $3,000/Month From Affiliate Links

An Australian mom runs a remote-work resource site earning about $3,000/month via affiliate sign-ups. The episode covers a narrow-topic content site monetised primarily through affiliate commissions.

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side-hustle-school#718 - “Middle Class Dad” Earns Passive Income from Parenting Advice

A self-described 'middle class dad' runs a parenting-advice blog that generates about $2,000 per month in passive income from a niche content site.

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side-hustle-school#775 - MFA Student Trades Pen for Keyboard

Side Hustle School #775 profiles an MFA student who pivoted to building niche content sites competing in Google, scaling to roughly $12,500 in recurring monthly income through keyword research and content production.

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side-hustle-school#1057 - IT Developer Creates Tech Blogging Dynasty

An IT developer builds a niche-focused tech blog going deep on one specific vertical and converts readership into agency clients.

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side-hustle-school#1099 - Art School Graduate Becomes Pencil King

An art school graduate from a small Manitoba village moved to China and built a six-figure business selling educational websites and art resources, an example of niche-content publishing run from abroad.

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side-hustle-school#1718 - The $30,000/Month Women’s Fitness Website

Episode #1718 profiles a freelance writer who turned a women's fitness content site into a $30,000/month business by cloning a model she had previously written for.

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side-hustle-school#2438 - First $1,000: Fashion Affiliate Earns $10,000/Month

The episode follows a fashion-focused affiliate marketer reportedly making about $10,000 monthly. It explores her niche selection, content approach, and conversion to commissions.

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side-hustle-school#2921 - First $1,000: Office Furniture Blog Stands Up for Profits

The episode profiles a web developer who built multiple niche sites around ergonomic office furniture, earning tens of thousands in display ad revenue through AdSense by targeting a narrow topic with dedicated content.

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side-hustle-schoolEp. 3299 - First $1,000: Fashion Affiliate Earns $10,000/Month

A fashion-focused affiliate marketer drives roughly $10,000 a month in commissions through promotional campaigns, showing how a content-style affiliate site scales into meaningful side income.

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indie-hackers#182 – Selling Shovels During the Podcasting Gold Rush with Mubashar Iqbal

Mubashar Iqbal discusses podcasting-focused projects including Pod Hunt, Podcast Ping, and Podcast Hosting Review, operating content and tool sites aimed at podcasters as a niche audience.

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Starter StoryThe Solopreneur: He Makes $1.7M With 0 Employees

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Koerner25 ChatGPT Hacks You Need to Know in 2026 (Profit, Become a Pro!)

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Starter StoryI Spent 24 Hours With A SaaS Millionaire

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MFMKevin Rose: His $100M/Year Watch Blog, Money From Digg.com, & Web3 Business (#382)

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MFM4 Dumb Businesses Valued At Over $100,000,000 (#357)

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MFMWhy You Should Take a Think Week Like Bill Gates | My First Million #218

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KoernerOops! I Started 15 More Businesses For You To Copy (Part 4/4)

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KoernerHow to Print Money With Google Sheets + AI

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Koerner23 Business Ideas for 2026 (Part 2/4)

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IsenbergMaster the Art of AI-first Products with Dave Rogenmoser's Winning Formula

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MFMCreating High-Value Content that Drives Purchases

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side-hustle-school#2: British Man Earns $700/Month Writing Fish Tank Reviews

A British man builds a fish tank review site that earns roughly $700/month from Amazon affiliate links, framed as content monetized repeatedly after a single build.

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side-hustle-school#109 - Quick Research Leads to Meal Planning Subscription Service

Episode #109 follows a man whose quick research led to a subscription website selling meal prep recipes to health-conscious customers. The model is a recurring-content niche site in the meal-planning vertical monetized via subscriptions.

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side-hustle-school#263 - Rogue Financial Analyst Earns $34,000 from Golf Membership Site

Side Hustle School #263 tracks a golf membership site built by a former financial analyst in Thailand, framed as a long-term niche content/community play behind a paywall.

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side-hustle-schoolEp. 3571 - STORY: Guitar Player Chalks Up Success By Enjoying The Process

The episode profiles a systems administrator who built a guitar-themed content site that earns thousands per month through ads or affiliates.

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side-hustle-school#329 - Aussie Engineer Moves to Farm, Earns Passive Income

An Australian engineer who completed an amateur Tour de France built an ebook and cycling resource website packaging his training knowledge. The site is positioned as a low-maintenance information product.

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side-hustle-school#409 - Golfer Takes a Swing and Scores $5,000/Month Hustle

Episode #409 follows a sales manager's golf-tips niche content site reaching $5,000 per month from hobby-frustration SEO and affiliate coverage.

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side-hustle-school#375 - Aerospace Engineer Becomes Full-Time Rideshare Expert

A Boeing employee converts rideshare referral expertise into a six-figure-per-year blog with hundreds of thousands of monthly visitors, illustrating a single-niche authority site.

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side-hustle-school#418 - Gardening Mama Monetizes Frugal Living Blog

A mom running a natural and frugal-living blog focuses on a specific reader segment and grows the site to about $3,000 per month via affiliates and sponsorships.

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side-hustle-school#506 - The $60,000 “Food Truck Empire” (No Cooking Required!)

The episode profiles a man who researched food-truck economics and turned that research into a blog and podcast earning about $60,000 a year through affiliates and ads.

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side-hustle-school#544 - Oh Snap! Photography Site Turns Into Passive Income Hustle

The episode profiles a traffic engineer who built a tutorial website for photographers that generated strong passive income from SEO content before later declining.

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side-hustle-school#545 - College Grad Shares “More than Mac & Cheese” Recipes for Students

The episode follows a college student who documented budget recipes on a website and earned more than $1,000 a month, showing a small ad-driven student recipe blog.

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side-hustle-school#608 - Insult This! Witty Event Organizer Prepares You to Respond to Rudeness

The episode profiles an event organizer who built a website curating witty comebacks for rude situations, a comeback-focused niche content property.

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side-hustle-school#662 - Tech Employee Gets Paid to Visit Napa Wineries

A Bay Area tech worker starts a Napa wine blog as a creative outlet and finds wineries will pay for exposure. The episode covers monetizing a niche wine blog via sponsored posts and affiliate relationships.

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side-hustle-schoolSpecial Feature: Dieter Chows Down on Meal-Replacement Niche

A listener develops a ketogenic meal-replacement recipe over months and becomes a resource for hungry keto dieters. The ShipStation-sponsored special covers owning a niche meal-replacement recipe as a content-led business.

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side-hustle-school#839 - Guitar Player Chalks Up Success by Enjoying the Process

A systems administrator and lifelong guitar player builds a content site around his musical hobby earning thousands per month through affiliate and ad revenue on a niche hobby blog.

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side-hustle-school#846 - New Mom Uses Pinterest to Launch Parenting Blog

A new mom launched a parenting blog aimed at detailed practical content using Pinterest as the primary traffic driver, reportedly earning more than $1,500 in a recent month from advertising and referral fees.

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side-hustle-school#849 - Savvy Bride Turns Budget Wedding Into Six Figure Success

A budget-conscious bride started a wedding-savings blog that grew into a six-figure-per-year business monetized through advertising, affiliates and likely wedding-vendor partnerships.

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side-hustle-school#881 - Beer Blogger Crafts Side Hustle from Craft Beer

An Austin transplant's craft brewery blog grew from hobby into a side business earning roughly a third of her income, illustrating how a niche local content site can generate meaningful revenue.

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side-hustle-school#1008 - College Student Pays Off Loans With “Fitnancial” Blog

A college student scales a niche Fitnancial blog at the intersection of finance and fitness into an $80,000-per-year business by monetising content and audience.

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side-hustle-school#1073 - Product Manager Profits From Carnivorous Plants

A PayPal employee turns a childhood carnivorous-plant obsession into an online resource and marketplace. The episode shows a niche content site monetized through a plant marketplace, with no revenue figures given.

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side-hustle-school#1569 - Lifelong Superfan Gets Paid to Write Disney Blog

Episode #1569 profiles a lifelong Disney fan who turned childhood journaling into a Disney blog earning about $1,000 per month.

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side-hustle-school#1604 - French Bulldog Blog Fetches Extra Bones

A man who gets a French bulldog turns his pet ownership into a monetized blog earning income from content about the breed, covering how he built traffic and revenue around a niche topic.

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side-hustle-school#1620 - Savvy Couple Grows Finance Blog into Six Figure Business

Side Hustle School profiles a couple whose personal finance blog took nine months to hit $50 in revenue before scaling to six figures through patience and niche focus.

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side-hustle-school#1625 - Zen Master Makes Mindful Moola

Side Hustle School walks through how a marketing manager built and monetized a wellness/mindfulness blog as a side income stream after a pandemic pay cut.

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side-hustle-school#1732 - “Going Gray” Blog Brings in $6,000/Month

Episode #1732 covers an aerospace manager who turned a personal gray-hair journey into a women's lifestyle blog earning roughly $6,000/month from ads, affiliates and products.

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side-hustle-school#1865 - “Free Prep Course” Site Generates 7-Figure Income

A former educator runs a free test-prep resource site that earns seven figures annually through high-traffic ad arbitrage on a free educational niche.

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side-hustle-school#1878 - First $1,000: “After 9 months, we got our first $50 sponsorship…”

Kelan Kline of TheSavvyCouple.com spent nine months landing a first $50 sponsorship before growing it into a multiple six-figure personal-finance blog for couples.

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side-hustle-school#1956 - College Student Turned Fashion Influencer Earns $140,000

Episode #1956 details a college student scaling a fashion blog into a $140,000 business using SEO and Pinterest traffic.

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side-hustle-school#1962 - First $1,000: Bulldog Blogger Builds Bow-Wow Biz

Episode #1962 covers the creator of FrenchieJourney.com building a French bulldog blog into a niche resource and earning her first $1,000.

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side-hustle-school#1900 - “Geek Chic” Skincare Blogger's Persona Pays Off

Side Hustle School #1900 covers a skincare blogger who built a profitable niche content brand using a science-based 'geek chic' persona and research-backed posts.

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side-hustle-school#1920 - First $1,000: “It doesn’t sound like much, but it meant the world to me…"

Side Hustle School #1920 covers the Katie Goes Platinum blog, a niche content site for women embracing natural grey hair monetized through affiliates and ads.

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side-hustle-school#2564 - First $1,000: Affiliate Blogger Pins Way to Commissions

The episode features an affiliate marketer's niche blog that relied on Pinterest for traffic, highlighting it as a long-tail channel beyond Google for affiliate revenue.

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side-hustle-school#2732 - First $1,000: Kitchen Tools Affiliate Blog Whips Up Profits

A home cook built an SEO-driven kitchen-tools blog reviewing high-end equipment and earning affiliate commissions. The episode explains how she picked the niche, built content, and converted readers into buyers.

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side-hustle-schoolEp. 3061 -First $1,000: Coffee Gear Affiliate Site Brews Profits

The episode follows a coffee enthusiast who built an SEO-driven content site in the coffee hobby vertical, reaching $1,000 via thoughtful product reviews and affiliate commissions.

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side-hustle-schoolEp. 3063 - STORY: Golfer Takes Swing At Content Website

The episode follows a sales agency manager who built a niche golf content site now earning about $5,000 a month, combining niche content, SEO, and ads/affiliate monetization.

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indie-hackers#149 – Generating Passive Income by Teaching What You Know with Greg Rog of LearnUX

Greg Rog runs LearnUX.io, a UX design teaching site that makes over $10k per month with less than a day of work each month. He credits a 10x-quality focus and no-code automation tools.

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indie-hackers#188 – Fame, Focus, and Billions of Pageviews with Evan Britton of Famous Birthdays

Evan Britton bootstrapped Famous Birthdays, a niche site indexing digital celebrities, to multiple billions of pageviews a year by going deep on a single topic.

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side-hustle-school#595 - Health Scare Pushes Marketer To Start Profitable Blog

After a high-cholesterol diagnosis, a marketer starts a blog about her health journey and turns it into about $2,000/month in extra income.

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IsenbergHow to build a $1M+ Consumer SaaS App (step-by-step guide)

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MFMThis guy sold 3 YouTube Channels to Blackstone for $3B

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MFMHow This Gardener Made Millions In His Backyard

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MFMHow To Grow An Audience If You Have 0 Followers

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Isenberg3 startup ideas from the co-founder of Loom (make $120k/mo)

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MFM3 Underdog Stories That’ll Get You Inspired This Week

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MFMAI Santa and Four Other Simple Business Ideas (+ Vice Goes Bankrupt!) (#451)

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KoernerHow To Turn Street Sweeping into a Lucrative Business

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IsenbergHow The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire

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side-hustle-school#69 - NYC Jazz Musician Builds $40,000/Year Blog

An NYC jazz musician built a blog earning $40,000 per year, then added an ecourse teaching others how to learn jazz.

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side-hustle-school#111 - Organic Chemist Earns Six Figures Blogging for Pre-Med Students

Episode #111 profiles an organic chemist who created a blog for pre-med students that became a six-figure business. The model is niche educational content around a hard college course, monetized as an info business.

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side-hustle-school#231 - Marketing Coordinator Realizes Lifelong Dream of Starting Own Magazine

Episode #231 features a new mother and marketing coordinator who launched her own magazine on bravery and vulnerability. The episode covers content planning, audience building and indie publishing realities.

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side-hustle-school#250 - Soccer Fan Plays The Odds; Earns Affiliate Commissions

Side Hustle School #250 covers a soccer-fan blog that monetizes through gambling affiliate programs, presented as a niche content site for sports bettors.

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side-hustle-school#616 - Attorney Defends Women’s Right To Good Content

A frustrated attorney builds a women's magazine for an underserved audience. The episode covers creating a niche publication rather than an SEO-driven ad-supported content site.

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side-hustle-school#818 - Jealous Designer Starts Popular Art Blog

A bored graphic designer channels envy of other artists into an online art blog that becomes popular, framed as turning envy into a content platform.

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side-hustle-school#928 - Handkerchief Side Hustle Becomes Million-Dollar Blowout

The episode describes a husband who built a six-figure content site documenting the family's business success alongside a seven-figure handkerchief e-commerce store.

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side-hustle-school#949 - Type 1 Diabetes Doesn’t Stop This Nomadic Blogger

A couple runs a travel blog serving as a resource for travelers managing type 1 diabetes, building an audience around a niche travel-health angle.

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side-hustle-school#959 - Adventurous Couple Turns Travel Itineraries Into Cash

A husband-and-wife team monetizes detailed knowledge of Romania by selling travel itineraries to visitors, turning personal travel expertise into a paid content offering.

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side-hustle-school#1082 - Modest Men’s Style Blog Nets Six-Figure Income

After several false starts, a fashion blog for shorter men grows into a six-figure side hustle. The episode covers how a niche personal-style content site eventually monetized into substantial income.

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side-hustle-school#1144 - Designer’s Love Of Color Earns Greenbacks

After a tough divorce, a mom and designer launches a blog about stylish color palettes that eventually becomes a real source of income through content and brand work.

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side-hustle-school#1240 - Finance Professional Goes Big With Petite Dressing

A New York finance professional launches a fashion brand for petite women, and her accompanying blog on petite styling ends up driving more revenue and attention than the apparel line.

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side-hustle-school#1347 - Dedicated Runner Goes the Distance for Online Training

Side Hustle School features a runner who turned a personal post-marathon injury blog aimed at helping other runners avoid similar injuries into an online training and content business on track to become a real business.

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side-hustle-school#1361 - Texas Teacher Takes On Test-Taking Tutorials

A Texas teacher studying for a recertification test blogs about it, attracts a following, and builds a tutorial resource helping others pass the same exam as a content-led business aimed at test-takers.

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side-hustle-school#1550 - Government Lawyer Lands Whale of a Side Gig

Episode #1550 follows a government lawyer and avid angler who turned writing about professional fishing into a serious side income via a blog, newsletter, or book.

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side-hustle-school#1746 - Tailgate Lover Creates Product Review Business

An insurance manager created a tailgate-focused product-review content site, an example of a hobby-niche content site built around sports culture.

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side-hustle-school#1800 - The Blog That Laid the Golden Egg

A Wall Street accountant built a million-dollar business around backyard chickens, growing a niche hobby blog into a brand with courses and related products.

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side-hustle-school#1809 - Writing About Reality TV Becomes Rite of Passion

A journalism teacher turns her reality TV habit into a paying side hustle writing about reality shows for an engaged audience, monetizing pop-culture fandom niche content.

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side-hustle-school#1821 - Marketing Analyst Serves Up Gluten-Free Profit

The episode profiles a home chef's gluten-free food blog that earns around $5,000 per month in display ad revenue by serving a loyal audience with food-limitation content.

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side-hustle-school#1844 - Nurse Quits Job for Six-Figure Parenting Blog

'The pregnancy nurse' builds a six-figure parenting blog around parent-facing content, quits her hospital job, and monetizes through her niche authority.

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side-hustle-school#1886 - “Overlanding” Blog Offers Long-Range Travel Tips

A Romanian in London runs an overlanding blog about long-range road trips and earns more than $2,000 per month packaging travel expertise into a content site.

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side-hustle-school#2540 - Failure Friday: Profitable Affiliate Website Peters Out

The episode examines a once-profitable niche content site that declined after algorithm shifts because the owner refused to adapt content and traffic sources.

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side-hustle-school#2550 - First $1,000: North Pole Travel Blog Covers Entire World

The episode profiles a traveler who built a 'Santa' world tour travel blog, covering niche blog positioning and ad-driven revenue through Google Ads and SEO.

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side-hustle-school#2897 - Failure Friday: "Good Political News" Channel Runs Out of Stories

Episode #2897 is a Failure Friday about a creator whose 'good political news' YouTube and TikTok channels collapsed because the niche was too narrow to sustain a content pipeline.

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side-hustle-schoolEp. 3499 - STORY: Hedge Fund Manager Rocks On with Diamond Algorithm

Two hedge fund traders repurposed their quant skills into a diamond-pricing algorithm that generates roughly $5,000 per month in affiliate revenue, though partners and traffic sources are unnamed.

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indie-hackers#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting

Chris Chen, founder of Instapainting, explains how SEO and content marketing grew the photo-to-painting service to about $32,000 per month in revenue.

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indie-hackers#115 – Quick Chat with Harry Dry of Marketing Examples

Harry Dry of Marketing Examples built a fast-growing site showcasing real startup marketing stories, growing an email list to 5,000 subscribers, winning Product Hunt product of the week, and approaching $1,000 MRR within months.

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Starter StoryI Made $30M With My Side Project

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Starter StoryHow To Make $30K/month With Cooking

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IsenbergMy favorite money-making hack of 2024 is called nostalgia hacking

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IsenbergDiscover a Huge Underserved Kindle Unlimited Book Niche [CLIP]

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IsenbergInfo Diets, OG Content Creators, and 7-year Lifespans

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side-hustle-school#161 - Fashionista Blogs Her Way to Career Success

A thirty-four-year-old New York fashionista builds a personal-style blog focused on affordable looks during a downturn, with the episode covering how the niche fashion blog was monetized into a profitable brand.

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side-hustle-school#490 - Nomadic Designer Profits from Writing About Life in a Bag

The episode profiles a designer who left Apple, blogged about nomadic living hacks, and turned the blog into a profitable lifestyle content business.

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side-hustle-school#1833 - Failure Friday: “My complacency set in over time…”

Brock McGroff of TheModestMan.com recounts on Failure Friday how his men's-style niche content site plateaued and declined while his attention drifted elsewhere.

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side-hustle-school#2071 - Failure Friday: “I thought I’d set up the website incorrectly…”

The episode is a Failure Friday story about a Pennsylvania middle-school principal whose blog for high-school volleyball players failed to gain traction. It illustrates the risk of niche content sites that do not find an audience.

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side-hustle-schoolEp. 3189 - STORY: College Grad Shares “More than Mac & Cheese” Student Recipes

The episode profiles a college student whose beginner-friendly food blog aimed at fellow students grew past $1,000 per month in recipe-related income.

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side-hustle-schoolEp. 3429 - STORY: Art School Model Starts Sexually Stimulating Side Hustle

The episode follows a biology student and model who turned writing about sexual wellness into a monetized niche content side hustle.

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indie-hackers#111 – Quick Chat with Jessica Chan of Coder Coder

Jessica Chan's Coder Coder site teaching self-taught web developers grew to 60k monthly visits and 30k Instagram followers, with discussion of how she came up with the idea, acquired first users, and plans to monetize.

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MFMHow Mike Posner built a music empire from his dorm room

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MFM6 Things I Learned From Not Drinking For 1 Year

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IsenbergAre We Alone In The Universe? (with Tim Urban)

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