Ep. 3564 - STORY: Physical Therapist Sells 57,000 “Neck Hammocks”

Synopsis

A physical therapist invented a portable device to relieve his own workout-injury neck pain, patented it, and sold 57,000 Neck Hammocks. The business is a patented consumer health product with manufacturing, patents and high unit volume.

Ideas in this episode

• Premium health products brand

  The episode features a patented consumer health device, the Neck Hammock, with 57,000 units sold by a physical therapist.

• Vertical commerce brand

  The Neck Hammock is a patented, single-vertical consumer health product with 57,000 units sold, fitting a focused vertical commerce brand.

• DTC ecommerce brand

  A physical therapist patented the Neck Hammock for neck pain and sold 57,000 units as a DTC consumer health product.