Anything Is Possible with Dave Friedberg | Where It Happens

Synopsis

Dave Friedberg (Production Board CEO, Cana founder) on reimagining global systems through science and technology, conscious vs subconscious motivation, extreme optimism about sustainability, meeting the trends of human desire and consumption, animal protein and the Haber-Bosch process, the climate impact of bottled beverages, the Cana one-button countertop beverage machine, Dornbusch's Law and the brand landscape shift. Macro science and CPG strategy with no operational small-business guidance.

Ideas in this episode

• DTC beverage brand

  Dave Friedberg on reimagining global systems through science and technology, the Cana one-button countertop beverage machine and bottled-beverage climate impact.

• Boring CPG brand

  Dave Friedberg (Production Board, Cana) on reimagining global systems through science and technology, conscious vs subconscious motivation, extreme optimism about sustainability and meeting human-desire trends — broad founder philosophy, no CPG playbook.