My First MillionAug 24, 20261h 14m23.6K views

$2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi)

Name: $2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi)
Uploaded: 2026-08-24
Duration: 1 h 14 min 21 s
Description: Allison Ellsworth, founder of Poppi (prebiotic soda) and the Shark Tank deal that bootstrapped the brand, walks through the $70M branding spend, the Rohan Oza playbook, selling to Pepsi, and the economics of Super Bowl commercials. Pitches three niche ideas: protein-anything CPG, a lymphatic-massage service, and a sleep-health powder.

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Synopsis

Allison Ellsworth, founder of Poppi (prebiotic soda) and the Shark Tank deal that bootstrapped the brand, walks through the $70M branding spend, the Rohan Oza playbook, selling to Pepsi, and the economics of Super Bowl commercials. Pitches three niche ideas: protein-anything CPG, a lymphatic-massage service, and a sleep-health powder.

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Premium health products brand
Video covers $2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi).
Boring CPG brand
Allison Ellsworth (Poppi) walks through the $70M branding spend, the Rohan Oza playbook, selling to Pepsi and the economics of Super Bowl commercials, plus three niche-DTC idea pitches.