How This Guy Makes His Entire Year's Revenue in Black Friday WEEK

Synopsis

Jonathan Courtney (AJ&Smart CEO) walks through Black Friday as a make-or-break strategic revenue event: the 'store credit hack' (tell the customer they have $21.63 in expiring credit, specific numbers boost authenticity), premium-brand gift cards (Apple's $200), interactive bundle builders (Four Sigmatic), subscription bonus stacks (Endel 50% off + premium gifts), the QVC-style 12-hour livestream sales play, and a 6-month campaign timeline that peaks on Friday with layered bonuses. Closes with a 'Black Friday Agency' startup idea.

Ideas in this episode

• Live shopping marketplace

  Video covers How This Guy Makes His Entire Year's Revenue in Black Friday WEEK.

• Creative / brand agency
• Subscription box ecommerce

  Video covers How This Guy Makes His Entire Year's Revenue in Black Friday WEEK.