People are doing $100M+ in sales on this app (ft. Whatnot founder)

Synopsis

Grant, founder of Whatnot (livestream shopping marketplace), traces the company from 30 sales to roughly $2.3M GMV in year 1, $163M in year 2, and $1B in year 3, with chapters on first-1,000-user tactics, black-hat growth, going deep on one problem, disagreeable-but-likable founder traits, and current live-selling trends like NeeDohs, squishies, and gold bars. He also explains why he left Facebook and why he originally turned down Shaan's investment.

Ideas in this episode

• Live shopping marketplace

  Grant's Whatnot story supports a niche live-auction marketplace for enthusiast goods, collectibles, or sample-sale inventory. The growth lesson is to go deep on one problem and one audience, from 30 sales to roughly $2.3M GMV in year 1, $163M in year 2, and $1B in year 3.

• Vertical commerce brand

  Grant's Whatnot story supports a niche live-auction site for collectibles, memorabilia, samples, or other enthusiast goods, with growth coming from going deep on one problem and one audience.