Buying a 1-Product Business, Building It to a Big Exit | Jay Boren Interview

Synopsis

Jay Boren acquired LockNLube, a tiny one-product DTC brand selling a $30 grease coupler sourced from a South African patent owner, after interning there as a Tuck MBA student and eventually buying it from the founder. Over 7.5 years he bootstrapped it into a 250+ SKU tools catalog and in 2024 sold to Australian manufacturer Macnaught. He walks through hire-to-acquire, deal terms, inventory cycles and the founder-mode decisions that shaped growth.

Ideas in this episode

• Small business acquisition (no experience required)

  Jay Boren acquired LockNLube as a Tuck MBA intern from its founder and bootstrapped it for 7.5 years, walking through hire-to-acquire, deal terms, and inventory cycles.

• DTC ecommerce brand

  Jay Boren grew LockNLube from a single $30 grease coupler into a 250+ SKU tools brand over 7.5 years before selling to Australian manufacturer Macnaught in 2024.