#599 - Avocado Queen Earns $45,000 Selling Spreadable Granola

Synopsis

A health-tech worker built an Instagram following around her recovery from unhealthy eating and turned a kitchen-experiment granola recipe into a spreadable granola business earning about $45,000. The episode covers using an existing social audience to launch a CPG food product. No startup cost or unit economics are given.

Ideas in this episode

• Boring CPG brand

  The episode covers a health-tech worker who built an Instagram following and turned a granola recipe into a CPG food brand earning about $45,000.