My First MillionMay 5, 20261h 3m38.8K views

I Bought A Drink Nobody Wanted (And Sold It For $2 Billion)

Name: I Bought A Drink Nobody Wanted (And Sold It For $2 Billion)
Uploaded: 2026-05-05
Duration: 1 h 3 min 27 s
Description: Rohan Oza (the 'brandfather') breaks down his CPG playbook with the Poppi Shark Tank deal as the centrepiece: rule 1 influence the influencer, rule 2 make a brand pop culture, 'shelf space is the original algorithm,' closing the biggest deal of your life, spotting the next trend, how do you sell water. CPG brand-building framework.

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Synopsis

Rohan Oza (the 'brandfather') breaks down his CPG playbook with the Poppi Shark Tank deal as the centrepiece: rule 1 influence the influencer, rule 2 make a brand pop culture, 'shelf space is the original algorithm,' closing the biggest deal of your life, spotting the next trend, how do you sell water. CPG brand-building framework.

Ideas in this episode

Boring CPG brand
Rohan Oza (the 'brandfather') breaks down his CPG playbook with the Poppi Shark Tank deal as centrepiece — influence the influencer, make a brand pop culture, 'shelf space is the original algorithm' and closing the biggest deal of your life.