#901 - These Throat Lozenges Are On Fire!

Synopsis
Two brothers develop a line of all-natural throat lozenges that incorporate a vinegar-based 'fire-breathing' kick. The episode covers brothers co-founding a specialty CPG brand and getting it into stores.
Ideas in this episode
- Boring CPG brand
Two brothers co-found a specialty CPG brand around all-natural throat lozenges with a vinegar-based fire-breathing kick, and the episode covers getting the line into retail stores.