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#219 - Hungry, Hungry Hustlers Earn $25,000/Month Selling Paleo Bars

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Synopsis

Two fitness enthusiasts launched a line of paleo snack bars with no added sugar or unrecognisable ingredients and scaled it to multiple six figures, earning around $25,000 per month at peak. The episode covers product formulation, branding and growth.

Ideas in this episode

  • Boring CPG brand

    Episode #219 follows two fitness enthusiasts who built a paleo snack bar brand with no added sugar and scaled it to roughly $25,000 per month. The episode covers formulation, branding and growth tactics.