#572 On-the-Go Mouthwash Gets Mini-Makeover

Synopsis
Two Florida State graduates create a mini-mouthwash product and sell roughly 3,500 bottles in under a year, framed as a portable oral-care brand. The description positions it as a consumer CPG with a "mini" travel-friendly hook. No margin or startup cost figures are given.
Ideas in this episode
- Boring CPG brand
The episode follows two Florida State graduates who created a mini-mouthwash travel oral-care CPG, selling roughly 3,500 bottles in under a year.