#1800 - The Blog That Laid the Golden Egg

Synopsis

A Wall Street accountant builds a million-dollar business around raising backyard chickens, growing the idea from a blog about her own flock into courses, products and a large audience. The episode highlights how a niche hobby content site scaled into a full brand.

Ideas in this episode

• Online course business

  A Wall Street accountant built a million-dollar backyard-chicken brand that grew from a niche blog into courses, products and a large audience.

• Niche content site

  A Wall Street accountant built a million-dollar business around backyard chickens, growing a niche hobby blog into a brand with courses and related products.