#2106 - Failure Friday: “I tried to sell something no one wanted…”

Synopsis

A founder tries to sell curated gift baskets aimed at college alumni but finds essentially no buyer demand. The episode recounts the misjudged market and the lesson about validating demand.

Ideas in this episode

• B2B prospecting gifts

  A founder tried to sell curated gift baskets targeted at college alumni and found essentially no demand. The Failure Friday segment is a lesson about validating demand before building a gifting product.