How to get your first customers (even with ZERO audience)

Synopsis

Jonathan Courtney lays out six zero-audience customer-acquisition tactics: the Dream 100 list of 100 people/orgs who reach your audience, the Canvas outreach strategy built on extreme value, going where the audience lives (paid communities, Reddit, Quora), strategic gifting ($5-50 personalised), long-form 'low quality, high effort' content and shifting focus from social metrics to high-leverage relationships.

Ideas in this episode

• B2B prospecting gifts

  Jonathan Courtney recommends Dream 100 outreach, Canvas value-first outreach, and $5-50 personalized gifts to reach customers with no audience.

• Faceless tutorial channel

  Jonathan Courtney recommends zero-audience tactics such as Dream 100 lists, extreme-value outreach, paid communities, Reddit, Quora, $5-$50 gifting, and high-effort long-form content.