How to make $20,000,000 with a landing page

Synopsis

Jonathan Courtney (AJ&Smart CEO) breaks down the $20M funnel: websites are brochures, funnels are money machines. The magic formula is Facebook/YouTube ads → landing page → free valuable content → call booking. His 'ugliest' funnel has been live 4 years and produced $20M+, proving done beats perfect. Walks through long-form training videos as lead magnets, pixel + retargeting, email segmentation, the 'free physical book' funnel and the MIFGY (Most Incredible Free Gift Yet) bonus-stacking close. Names Eight Sleep, AG1 and Whoop as customers using the same playbook.

Ideas in this episode

• Self-liquidating offer funnels

  Jonathan Courtney explains a $20M+ landing-page funnel built around ads, free valuable content, call booking, retargeting, segmentation, and bonus-stacked closes.

• Acquisition funnel / off-market deal flow

  Jonathan Courtney (AJ&Smart CEO) breaks down the $20M funnel — websites are brochures, funnels are money machines; Facebook/YouTube ads → landing page → free valuable content → call booking; his 'ugliest' funnel has been live 4 years and produced $20M+; long-form training videos as lead magnets, pixel + retargeting, email segmentation, free-physical-book funnel, MIFGY bonus-stacking close; names Eight Sleep, AG1 and Whoop as customers.