Acquisition funnel / off-market deal flow
Build a deal-sourcing business or platform that connects small business sellers with buyers on a success fee.
The idea, in plain language
Build a deal-sourcing business or platform that connects small-business sellers with buyers on a success fee, or run the marketing funnel that generates those leads. The batch triangulates on three shapes: Chris Koerner's off-market-deal playbook with Google Maps scraping, phone validation and SMS outreach; Alex Hormozi's Acquisition.com ~$250M/year service-business roll-up thesis; and the Jonathan Courtney $20M-funnel playbook (long-form VSL, free physical book, MIFGY bonus stack, pixel retargeting). Adjacent pitches include land wholesaling (Carson/Jackson's buy-box-then-sellers flow), estate-sale-as-lead-gen for off-market real estate (Braden Harman), and a Big Sky Barnhouse Airbnb founder who found his property off-market. Startup capital quoted is essentially a scraper plus a domain; the customer is an SMB seller, a buyer looking for off-market deals, or a small-business operator paying for lead-gen.
Where the sources agree
- Off-market deal flow comes from scraping + outreach — Chris's Outscraper + SearchBug + SlyBroadcast demo on RV parks, Braden Harman's estate-sale lead-gen, Carson/Jackson's land-wholesaling cold-calls and direct mail.
- Funnels beat websites — Jonathan Courtney's $20M funnel, the Perspective $1M/month AI funnel, the $6.99 book funnel with $180K upfront and ~$300K backend, the free-physical-book close — websites are brochures, funnels are money machines.
- VSLs and free content convert — long-form training videos as lead magnets, the 'ugliest' funnel that's been live 4 years and produced $20M+, the Perspective quiz cold-traffic at 26-28% conversion.
- Productise the funnel itself — Niels Klement pitches productised services at $10K-$100K/month with AI-driven fulfilment; the MIFGY bonus-stack close; one funnel template that customises per client.
- Buy or sell boring businesses — Hormozi's service-business roll-up thesis, the Yondr phone-pouch buy-out discussion, Big Sky Barnhouse off-market acquisition, the gravestone-monument business approach episode — the videos lean buy-side.
Where they differ
- Koerner Office dominates with six of the twelve episodes and pitches the deal-sourcing operator playbook (Craigslist scraping, Google Maps + phone validation, off-market assets, RV parks, estate sales, land wholesaling); Greg contributes the Perspective funnel and the $20M/book-funnel teardowns; MFM contributes the Hormozi/Acquisition.com roll-up thesis and the off-market real-estate angle.
- Channel framing differs — Koerner = local operator playbook (scrape + text + phone), Greg = internet/AI startup angle (Perspective, Jonathan Courtney), MFM = big-swing brainstorm (Hormozi's $250M/yr roll-up, MFM lessons from 131 episodes), Starter Story is absent.
- Some pitches treat this as lead-gen for buyers (Chris's off-market deal leads, estate sales as RE lead-gen, land wholesaling), others as a funnel for sell-side products (Perspective recruiting/lead-gen funnels, $20M MIFGY book funnel, self-liquidating offers), others as the actual buy (Hormozi's service-business roll-up, Big Sky Barnhouse Airbnb, Ring founder's playbook).
- Monetisation shape differs — success fee on closed deals (deal-sourcing), per-funnel or per-lead (Perspective), percentage of acquisition (Hormozi's playbook), ad revenue on a viral funnel (the boys-react episode's deal-flow riff), short-term rental revenue (Big Sky Barnhouse).
- Acquisition paths differ — scraping Google Maps, cold-calling, direct mail, estate-sale lead-gen, off-market property searches, paid Facebook/YouTube ads into a VSL; the same outcome (closed deal) is reached five different ways.
What each source says
MFMNEW Haircut At Home Business: Book A Barber Virtually Right Now | My First Million 05/20/2020
Shaan interviews Greg Isenberg on youprobablyneedahaircut.com — booking platform matching home-bound customers with local mobile barbers, paid virtually before the visit; barber-recruitment marketplace and customer-onboarding mechanics.
Watch on YouTubeIsenbergHow agencies are printing $1M/Month using this AI Funnel (84% Profit Margin)
Niels Klement (Perspective CMO) walks through AI-driven productised services at $10K-$100K/month — pick one non-tech-savvy industry, build one funnel template, use AI to customise, automate fulfilment with agents; cold-traffic quizzes and VSLs at 26-28% conversion; recruiting/lead-gen funnels; $1M/month at ~80% margin with 1-2 freelancers and AI agents.
Watch on YouTubeKoernerHow to Find the Best Undervalued Deals (For Beginners)
Solo walkthrough of pulling off-market deal leads in minutes — scrape Google Maps with Outscraper, clean/validate phone numbers with SearchBug/SlyBroadcast, send high-reply texts with Sinch MessageMedia; demoed live on RV parks but positioned for storage units, restaurants, medspas and contractors.
Watch on YouTubeKoernerOops! I Started 15 More Businesses For You To Copy (Part 4/4)
Part 4 of 'Every Business I've Ever Started' — Copy Paste site concept, Fulfillment Score e-commerce tools, scams and lessons, snoring products, off-market assets, AI experiments, podcasting, international legal issues, programmatic SEO applied to an animal-aftercare business; Chris has bootstrapped ~75 companies, several to eight figures, $100M+ collectively.
Watch on YouTubeKoernerThe Most Underrated Side Hustle You Can Start With $0
Braden Harman explains how he built an estate sale business from almost no money into a six-figure operation — pricing, finding first clients, aging-Boomer demand tailwind; estate sales became a lead-generation machine for off-market real estate deals that helped him acquire dozens of properties.
Watch on YouTubeIsenbergHow to make $20,000,000 with a landing page
Jonathan Courtney (AJ&Smart CEO) breaks down the $20M funnel — websites are brochures, funnels are money machines; Facebook/YouTube ads → landing page → free valuable content → call booking; his 'ugliest' funnel has been live 4 years and produced $20M+; long-form training videos as lead magnets, pixel + retargeting, email segmentation, free-physical-book funnel, MIFGY bonus-stacking close; names Eight Sleep, AG1 and Whoop as customers.
Watch on YouTubeKoernerThe Most Profitable Side Hustle to Start With No Money
Guests Carson and Jackson explain their land wholesaling business — get a home builder's buy box first, then find off-market landowners willing to sell below that price and keep the spread without usually buying the land; cold calls, direct mail, Zillow, referrals; risks like wetlands, slope, utilities, protected wildlife; scaling and consistency over fancy tools.
Watch on YouTubeIsenbergHow to make internet money
Jonathan Courtney walks through funnel mechanics — how to take cold strangers and warm them up through a strategic sequence of offers; demos reverse-engineering funnels via Facebook Ad Library, walks through a specific $6.99 book with upsells that generated $180K upfront and ~$300K backend in two weeks; webinar funnels for software products.
Watch on YouTubeMFMI Lost Everything Twice… Then Made $26M In 18 Months
Alex Hormozi discusses losing everything, the Acquisition.com roughly $250M/year playbook for buying boring service businesses, investing in Skool as a $100M+ ARR paid-community platform, crafting a killer offer, and his current thesis on what he would buy now.
Watch on YouTubeMFM10 Lessons We Learned From Filming 131 Episodes of My First Million In 2023
Sam and Shaan's annual recap of 10 lessons from 131 episodes in 2023 — shill without shame, prefer base hits over home runs, the 'like what?' test, get uncomfortable negotiating, use real estate for tax savings, the 'loose cannon' operator, curate up-market deal flow, choose the game.
Watch on YouTubeKoernerHow to Make Money on Airbnb (Even With $0)
Kyle Miklasz (Big Sky Barnhouse) converted an old Wisconsin dairy barn into a large-group Airbnb — found the property off-market, generated ~$80K in pre-opening bookings from a single $500 Instagram reel, focuses on experience-driven group stays; Airbnb co-hosting as the low-capital entry point.
Watch on YouTubeKoernerHow Do You Grow an 8 Figure Destination Wedding Business?
Q&A covering six viewer businesses — growing a plateaued done-for-you destination wedding business via YouTube, growing a small board game, advertising vacancies in a 68-pad RV park, approaching the gravestone/monument business to buy it, selling digital signage to schools, managing a new dumpster-rental fleet in Salt Lake.
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