Buying Businesses

Acquisition funnel / off-market deal flow

Build a deal-sourcing business or platform that connects small business sellers with buyers on a success fee.

Catalog synthesis

The idea, in plain language

Build a deal-sourcing business or platform that connects small-business sellers with buyers on a success fee, or run the marketing funnel that generates those leads. The batch triangulates on three shapes: Chris Koerner's off-market-deal playbook with Google Maps scraping, phone validation and SMS outreach; Alex Hormozi's Acquisition.com ~$250M/year service-business roll-up thesis; and the Jonathan Courtney $20M-funnel playbook (long-form VSL, free physical book, MIFGY bonus stack, pixel retargeting). Adjacent pitches include land wholesaling (Carson/Jackson's buy-box-then-sellers flow), estate-sale-as-lead-gen for off-market real estate (Braden Harman), and a Big Sky Barnhouse Airbnb founder who found his property off-market. Startup capital quoted is essentially a scraper plus a domain; the customer is an SMB seller, a buyer looking for off-market deals, or a small-business operator paying for lead-gen.

Where the sources agree

  • Off-market deal flow comes from scraping + outreach — Chris's Outscraper + SearchBug + SlyBroadcast demo on RV parks, Braden Harman's estate-sale lead-gen, Carson/Jackson's land-wholesaling cold-calls and direct mail.
  • Funnels beat websites — Jonathan Courtney's $20M funnel, the Perspective $1M/month AI funnel, the $6.99 book funnel with $180K upfront and ~$300K backend, the free-physical-book close — websites are brochures, funnels are money machines.
  • VSLs and free content convert — long-form training videos as lead magnets, the 'ugliest' funnel that's been live 4 years and produced $20M+, the Perspective quiz cold-traffic at 26-28% conversion.
  • Productise the funnel itself — Niels Klement pitches productised services at $10K-$100K/month with AI-driven fulfilment; the MIFGY bonus-stack close; one funnel template that customises per client.
  • Buy or sell boring businesses — Hormozi's service-business roll-up thesis, the Yondr phone-pouch buy-out discussion, Big Sky Barnhouse off-market acquisition, the gravestone-monument business approach episode — the videos lean buy-side.

Where they differ

  • Koerner Office dominates with six of the twelve episodes and pitches the deal-sourcing operator playbook (Craigslist scraping, Google Maps + phone validation, off-market assets, RV parks, estate sales, land wholesaling); Greg contributes the Perspective funnel and the $20M/book-funnel teardowns; MFM contributes the Hormozi/Acquisition.com roll-up thesis and the off-market real-estate angle.
  • Channel framing differs — Koerner = local operator playbook (scrape + text + phone), Greg = internet/AI startup angle (Perspective, Jonathan Courtney), MFM = big-swing brainstorm (Hormozi's $250M/yr roll-up, MFM lessons from 131 episodes), Starter Story is absent.
  • Some pitches treat this as lead-gen for buyers (Chris's off-market deal leads, estate sales as RE lead-gen, land wholesaling), others as a funnel for sell-side products (Perspective recruiting/lead-gen funnels, $20M MIFGY book funnel, self-liquidating offers), others as the actual buy (Hormozi's service-business roll-up, Big Sky Barnhouse Airbnb, Ring founder's playbook).
  • Monetisation shape differs — success fee on closed deals (deal-sourcing), per-funnel or per-lead (Perspective), percentage of acquisition (Hormozi's playbook), ad revenue on a viral funnel (the boys-react episode's deal-flow riff), short-term rental revenue (Big Sky Barnhouse).
  • Acquisition paths differ — scraping Google Maps, cold-calling, direct mail, estate-sale lead-gen, off-market property searches, paid Facebook/YouTube ads into a VSL; the same outcome (closed deal) is reached five different ways.

What each source says

MFMNEW Haircut At Home Business: Book A Barber Virtually Right Now | My First Million 05/20/2020

Shaan interviews Greg Isenberg on youprobablyneedahaircut.com — booking platform matching home-bound customers with local mobile barbers, paid virtually before the visit; barber-recruitment marketplace and customer-onboarding mechanics.

Watch on YouTube
IsenbergHow agencies are printing $1M/Month using this AI Funnel (84% Profit Margin)

Niels Klement (Perspective CMO) walks through AI-driven productised services at $10K-$100K/month — pick one non-tech-savvy industry, build one funnel template, use AI to customise, automate fulfilment with agents; cold-traffic quizzes and VSLs at 26-28% conversion; recruiting/lead-gen funnels; $1M/month at ~80% margin with 1-2 freelancers and AI agents.

Watch on YouTube
KoernerHow to Find the Best Undervalued Deals (For Beginners)

Solo walkthrough of pulling off-market deal leads in minutes — scrape Google Maps with Outscraper, clean/validate phone numbers with SearchBug/SlyBroadcast, send high-reply texts with Sinch MessageMedia; demoed live on RV parks but positioned for storage units, restaurants, medspas and contractors.

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KoernerOops! I Started 15 More Businesses For You To Copy (Part 4/4)

Part 4 of 'Every Business I've Ever Started' — Copy Paste site concept, Fulfillment Score e-commerce tools, scams and lessons, snoring products, off-market assets, AI experiments, podcasting, international legal issues, programmatic SEO applied to an animal-aftercare business; Chris has bootstrapped ~75 companies, several to eight figures, $100M+ collectively.

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KoernerThe Most Underrated Side Hustle You Can Start With $0

Braden Harman explains how he built an estate sale business from almost no money into a six-figure operation — pricing, finding first clients, aging-Boomer demand tailwind; estate sales became a lead-generation machine for off-market real estate deals that helped him acquire dozens of properties.

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IsenbergHow to make $20,000,000 with a landing page

Jonathan Courtney (AJ&Smart CEO) breaks down the $20M funnel — websites are brochures, funnels are money machines; Facebook/YouTube ads → landing page → free valuable content → call booking; his 'ugliest' funnel has been live 4 years and produced $20M+; long-form training videos as lead magnets, pixel + retargeting, email segmentation, free-physical-book funnel, MIFGY bonus-stacking close; names Eight Sleep, AG1 and Whoop as customers.

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KoernerThe Most Profitable Side Hustle to Start With No Money

Guests Carson and Jackson explain their land wholesaling business — get a home builder's buy box first, then find off-market landowners willing to sell below that price and keep the spread without usually buying the land; cold calls, direct mail, Zillow, referrals; risks like wetlands, slope, utilities, protected wildlife; scaling and consistency over fancy tools.

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IsenbergHow to make internet money

Jonathan Courtney walks through funnel mechanics — how to take cold strangers and warm them up through a strategic sequence of offers; demos reverse-engineering funnels via Facebook Ad Library, walks through a specific $6.99 book with upsells that generated $180K upfront and ~$300K backend in two weeks; webinar funnels for software products.

Watch on YouTube
MFMI Lost Everything Twice… Then Made $26M In 18 Months

Alex Hormozi discusses losing everything, the Acquisition.com roughly $250M/year playbook for buying boring service businesses, investing in Skool as a $100M+ ARR paid-community platform, crafting a killer offer, and his current thesis on what he would buy now.

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MFM10 Lessons We Learned From Filming 131 Episodes of My First Million In 2023

Sam and Shaan's annual recap of 10 lessons from 131 episodes in 2023 — shill without shame, prefer base hits over home runs, the 'like what?' test, get uncomfortable negotiating, use real estate for tax savings, the 'loose cannon' operator, curate up-market deal flow, choose the game.

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KoernerHow to Make Money on Airbnb (Even With $0)

Kyle Miklasz (Big Sky Barnhouse) converted an old Wisconsin dairy barn into a large-group Airbnb — found the property off-market, generated ~$80K in pre-opening bookings from a single $500 Instagram reel, focuses on experience-driven group stays; Airbnb co-hosting as the low-capital entry point.

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KoernerHow Do You Grow an 8 Figure Destination Wedding Business?

Q&A covering six viewer businesses — growing a plateaued done-for-you destination wedding business via YouTube, growing a small board game, advertising vacancies in a 68-pad RV park, approaching the gravestone/monument business to buy it, selling digital signage to schools, managing a new dumpster-rental fleet in Salt Lake.

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