Starter StoryJan 7, 202615m261.4K views

How I Grew My App to $13K/month (Even Though I Hate Marketing)

Name: How I Grew My App to $13K/month (Even Though I Hate Marketing)
Uploaded: 2026-01-07
Duration: 14 min 56 s
Description: Bhanu built SiteGPT — an AI chatbot-for-websites product — to $13K/month without ever doing 'marketing' in the conventional sense; instead, he ships free tools (lead-magnet calculators and generators) that rank in search and funnel users to the paid product. Chapters cover the SaaS build, the free-tools strategy step-by-step, and the tech stack.

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Synopsis

Bhanu built SiteGPT — an AI chatbot-for-websites product — to $13K/month without ever doing 'marketing' in the conventional sense; instead, he ships free tools (lead-magnet calculators and generators) that rank in search and funnel users to the paid product. Chapters cover the SaaS build, the free-tools strategy step-by-step, and the tech stack.

Ideas in this episode

Self-liquidating offer funnels
Bhanu grew SiteGPT to $13K/month by shipping free calculators and generators that rank in search and funnel users into the paid chatbot product.
AI chatbot SaaS for SMBs
Bhanu's SiteGPT story supports a free community-bulletin AI writer or faith-school FAQ bot running on a self-hosted model, ranking in search and converting community administrators into paying chatbot or mailing customers.
Mini-tools strategy / portfolio
Bhanu scaled SiteGPT to $13K/month by shipping free lead-magnet tools (calculators, generators) that rank in search and funnel users into the paid chatbot, skipping conventional marketing.