3 Community-Based Products Doing It Right with April MacLean

Synopsis

April MacLean walks through three community-based products doing it right: Lomography (product community for film-camera nerds), View from My Window (community-first product), and Common House (community-as-product physical spaces). The lesson is that the community is the moat, not the product itself, and Facebook Groups are rarely the right home.

Ideas in this episode

• Digital detox / phone-free community

  Video covers 3 Community-Based Products Doing It Right with April MacLean.

• Vertical commerce brand
• Community-first brand