My First MillionMay 25, 20211h 9m19.7K views

Andrew Wilkinson On The Secretive Billionaire Who Acquired Burger King | My First Million #185

Name: Andrew Wilkinson On The Secretive Billionaire Who Acquired Burger King | My First Million #185
Uploaded: 2021-05-25
Duration: 1 h 9 min 2 s
Description: Andrew Wilkinson joins Sam to profile Jorge Paulo Lemann (3G Capital — Burger King, Heinz, AB InBev) and his playbook of acquiring consumer brands and cutting costs (selling corporate jets, zero-based budgeting), then brainstorm Andrew's new local-media company, healthier-baby ideas, and 'health manager' services.

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Synopsis

Andrew Wilkinson joins Sam to profile Jorge Paulo Lemann (3G Capital — Burger King, Heinz, AB InBev) and his playbook of acquiring consumer brands and cutting costs (selling corporate jets, zero-based budgeting), then brainstorm Andrew's new local-media company, healthier-baby ideas, and 'health manager' services.

Ideas in this episode

Consumer brand roll-up
Andrew Wilkinson profiles 3G Capital's Jorge Paulo Lemann — Burger King, Heinz, AB InBev roll-up playbook of selling corporate jets and zero-based budgeting; plus Wilkinson's new local-media company, healthier-baby ideas and a 'health manager' service.
Local media company
Andrew Wilkinson + Sam profile Jorge Paulo Lemann's 3G Capital playbook (Burger King, Heinz, AB InBev), then brainstorm Wilkinson's new local-media company and healthier-baby/health-manager ideas.