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Indie Hackers59mPodcast

#189 – Making $1.5M/Year Reimagining Local News with Chris and Bruce of WhereBy.Us

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Synopsis

Chris Sopher and Bruce Pinchbeck of WhereBy.Us built local media brands like The New Tropic and The Evergrey that hit $1.5M/year, then productised their newsletter know-how into Letterhead, a SaaS for local newsletters. The episode covers how they grew regional subscription media and spun out tooling other operators can use.

Ideas in this episode

  • Local media company

    Chris Sopher and Bruce Pinchbeck of WhereBy.Us built local media brands like The New Tropic and The Evergrey to $1.5M a year.

  • Local newsletter media business

    The WhereBy.Us episode covers growing regional subscription newsletters like The New Tropic and The Evergrey to $1.5M a year in revenue.

  • Newsletter as a media business

    Chris and Bruce scaled local newsletter brands to $1.5M a year and then productised that expertise into Letterhead, a SaaS for newsletter operators.