Stage 3
Build an asset
Software, content sites and channels, digital products, newsletters, marketplaces, or buying a small business. Slower to start and less certain, but the upside is not capped by your time.
Business ideas for this stage
| Business idea | Category | Videos | Sources | Save |
|---|---|---|---|---|
| AI market research agent Build an AI agent that does end-to-end market research (TAM, competitors, customers) on prompt, billed per report. | AI & Automation | 22 videos · 223 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| AI executive assistant agent Sell a configured AI agent that schedules meetings, drafts emails, and handles inbox triage for executives, monetized via subscription. | AI & Automation | 21 videos · 215 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle Nation | |
| Buy-and-build holding company Acquire a small platform business and bolt on related acquisitions under one operator. | Buying Businesses | 21 videos · 215 channels | 5 channelsGreg Isenberg, My First Million, Acquiring Minds, MicroConf, Indie Hackers | |
| ChatGPT-wrapper consumer MVP Ship a thin consumer app or product on top of OpenAI's API that solves a single problem, monetized via subscription or credits. | SaaS & Software | 21 videos · 214 channels | 4 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million | |
| Prompt-to-SaaS / single-prompt MVP builder Use LLMs to spin up tiny SaaS products from a single prompt, ship each as its own micro-SaaS, and stack MRR across many small apps. | SaaS & Software | 21 videos · 214 channels | 4 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million | |
| Course platform / community Build a course platform (thinkific, podium) with bundled community, charged per seat. | SaaS & Software | 20 videos · 205 channels | 5 channelsThe Koerner Office, Greg Isenberg, My First Million, Side Hustle School, Indie Hackers | |
| Twitter growth / strategy channel Build a Twitter presence or media brand around Twitter growth tactics and case studies, monetized via ads and courses. | Content & Media | 20 videos · 204 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Indie Hackers | |
| YouTube content empire Run multiple YouTube channels in adjacent niches, monetized via ads, sponsorships, and merch. | Content & Media | 20 videos · 205 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle School | |
| AI companion / chatbot app (character or romantic) Build a consumer AI companion app with character personas, monetized via freemium subscription and gifts. | SaaS & Software | 19 videos · 194 channels | 4 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million | |
| AI keyword / SEO research tool Build an AI-powered keyword and topic research tool for SEO teams and content creators. | AI & Automation | 19 videos · 194 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Indie Hackers | |
| NFT art project Mint and sell an NFT art collection, monetized via primary sales and secondary royalties. | Other | 19 videos · 194 channels | 4 channelsGreg Isenberg, My First Million, Side Hustle School, Indie Hackers | |
| Voice agent SaaS (Vapi-style) Build or sell a voice-agent platform that SMBs deploy for inbound/outbound calls, billed per minute. | AI & Automation | 18 videos · 183 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Web3 community / token community Build a token-backed community (DAO, NFT, or social token) monetized via token sale, treasury, and fees. | Marketplaces & Communities | 18 videos · 183 channels | 3 channelsGreg Isenberg, My First Million, Indie Hackers | |
| Consumer social games Build a mobile or web social game (e.g., trivia, party) monetized via in-app purchases and ads. | SaaS & Software | 17 videos · 176 channels | 6 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle School, Indie Hackers | |
| Deal aggregator / marketplaces-for-X Build a vertical aggregator that lists deals, prices, or businesses-for-sale across multiple sources, monetized via affiliate or fees. | Marketplaces & Communities | 17 videos · 175 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle School | |
| No-code AI product / SaaS Ship a no-code-built AI SaaS for a niche problem, monetized via subscription. | SaaS & Software | 17 videos · 175 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle School | |
| Programmatic SEO site Build a website that programmatically generates thousands of long-tail SEO pages, monetized via ads or affiliate links. | Content & Media | 17 videos · 172 channels | 2 channelsThe Koerner Office, Greg Isenberg | |
| Automated hiring pipeline / ATS Build or run an automated hiring pipeline (sourcing, screening, scheduling) for SMBs or agencies on monthly retainer. | Agency Services | 16 videos · 164 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Indie Hackers | |
| Card game / IP business Design, manufacture, and sell a card game or collectible tied to a creator or franchise, monetized via wholesale and DTC. | Ecommerce & Products | 16 videos · 163 channels | 3 channelsGreg Isenberg, My First Million, Side Hustle School | |
| Chrome extension SaaS Build a Chrome extension that solves one workflow problem for users, monetized via subscription or per-seat. | SaaS & Software | 16 videos · 165 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Indie Hackers | |
| Competitor tracking SaaS Build a SaaS that monitors competitors (pricing, feature changes, ads, content) and alerts subscribers weekly. | SaaS & Software | 16 videos · 163 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| High-ticket event / mastermind business Run a high-ticket live event or mastermind for founders or professionals, monetized via $5K+ ticket prices. | Info Products & Education | 16 videos · 164 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Side Hustle School | |
| Home services marketplace / booking platform Build a marketplace that connects homeowners with vetted home-service providers (cleaners, handymen, plumbers), monetized via take-rate. | Marketplaces & Communities | 16 videos · 163 channels | 3 channelsThe Koerner Office, My First Million, Side Hustle School | |
| Service business roll-up Buy several small service businesses (agencies, B2B services) and operate them under one holding company. | Buying Businesses | 16 videos · 162 channels | 2 channelsThe Koerner Office, My First Million | |
| Supplement ecommerce brand Launch a DTC supplement brand (fitness, sleep, longevity) sold online via subscription. | Ecommerce & Products | 16 videos · 164 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Side Hustle School | |
| AI chatbot SaaS for SMBs Build a chatbot SaaS that SMBs install on their site for support and lead capture, billed per seat or per resolution. | AI & Automation | 15 videos · 155 channels | 5 channelsThe Koerner Office, Starter Story, Greg Isenberg, My First Million, Side Hustle School | |
| Boring business buying Acquire boring, profitable businesses (parking lots, laundromats, vending) as a long-term wealth strategy. | Buying Businesses | 15 videos · 154 channels | 4 channelsThe Koerner Office, Greg Isenberg, My First Million, Codie Sanchez | |
| Creator IP licensing business License a creator's IP (skater, musician, character) to brands for product collaborations on royalty deals. | Other | 15 videos · 153 channels | 3 channelsThe Koerner Office, My First Million, Side Hustle School | |
| Deep research as a product Build a SaaS that produces long-form deep-research reports on any topic, monetized via subscription or per-report. | AI & Automation | 15 videos · 153 channels | 3 channelsThe Koerner Office, Greg Isenberg, My First Million | |
| Media acquisitions / roll-up Buy under-monetized media properties (newsletters, podcasts, sites) and operate them for ads and events. | Buying Businesses | 15 videos · 152 channels | 2 channelsGreg Isenberg, My First Million |