Good ideas start with a conversation.

Sam and Shaan discuss six under-the-radar trends and related ideas: short drama apps, rucking, plastic-free products, nervous system work,…

After locking himself out of his apartment, a software engineer invents a small pocket multi-tool ('Pocket Monkey') that sells 500,000…

Greg talks with CPG expert Ashwinn Krishnaswamy about evaluating market opportunities for physical brands. Tools: Ahrefs for keyword search…

Guest Jordan Mix, a partner with Greg Isenberg at Late Checkout, on permissionless projects: Ryan Holiday's canvas strategy and Jack…

HoldCo Bros discuss the booming med-spa market, putting med spas inside golf courses, a sauna/cold-plunge business inside gyms and country…

David Park walks through his playbook for taking an AI SaaS to $10M ARR in two years, focused on content, influencer outreach, UGC creator…

Jonathan Courtney on the ACP framework (Audience → Community → Product) for 2025 audience building: pick who you're creating for, find your…

A Malibu bartender designs custom home bars, adds a line of bar tools, and runs virtual cocktail classes, scaling to roughly $150,000 per…

Return guest Sam Thompson on Greg Isenberg's DeepSeek/ChatGPT-wrapper tweet, the argument that interface loyalty beats the underlying…

The episode covers Zach's rapid $0 to $20M growth in 10 months, a $100K sale at age 16, being worth $30M at 18, influencer marketing, and…

A 'Weekend Workshop' episode on pricing strategy for a new side hustle, covering how to find the right price point for a product or offer.

Sam and Shaan examine flea markets and true crime as trends, then brainstorm business ideas around them. The episode also touches on a Fyre…

HoldCo Bros profile controversial guru Dan Pena (QLA mastermind, $30K seminars), then contrast his motivational style with Alex Hormozi's…

Ras Mic explains MCP as the standard that creates a unified layer between LLMs and external tools/services: clients (Tempo, Windsurf,…

A market commentary episode arguing that Trump-era trade wars and NATO policy are intentionally driving a stock market crash, and framing…

Guest Robin Alex, co-founder of HighLevel, walks through launching a profitable agency on their all-in-one white-label AI CRM platform. The…

The hosts recap conversations with Justin Caldbeck, Steve Houghton, James Currier, and Furqan Rydhan that changed how they think. The…

A struggling painter and sculptor posts a drawing tutorial to YouTube, finds a massive audience for hand-drawing lessons, and accumulates…

Greg and Min Choi test Manus AI across a DocuSign clone, research into Greg's top startup ideas, an SEO audit, and a flight-simulator build…

Listener Tyler quit his 9-to-5 after acting on the show's B2B stump grinding idea, hitting $23K in September of his second month and later…

Sean from Ridge Wallet explains how they grew from $5M to $200M in 6 years: build a 'services-to-product' funnel (Ridge started selling…

A Bay Area event planner specializes in choreographed marriage proposals, with hidden photographers and custom surprises, building a niche…

Cody Schneider jams with Greg on three trends: (1) a 'Buy It For Life' directory monetized with affiliate links and price-drop alerts on…

Q&A episode covering viral marketing stunts for an escape room and the importance of finding an operational partner, then how to grow a…