Greg IsenbergAug 21, 202532m69.7K views

How Hormozi made $83m in 5 days (Ads, Emails, Pages, Everything)

Name: How Hormozi made $83m in 5 days (Ads, Emails, Pages, Everything)
Uploaded: 2025-08-21
Duration: 32 min 10 s
Description: With Jonathan Courtney, breakdown of Alex Hormozi's $83M-in-5-days book launch: four-phase email campaign (registration → pre-event → live → post-event sales), 1100+ ad variations, physical mail (printed playbooks and mailed invites), and an affiliate-referral competition. Includes how the playbook scales down for bootstrapped brands.

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Synopsis

With Jonathan Courtney, breakdown of Alex Hormozi's $83M-in-5-days book launch: four-phase email campaign (registration → pre-event → live → post-event sales), 1100+ ad variations, physical mail (printed playbooks and mailed invites), and an affiliate-referral competition. Includes how the playbook scales down for bootstrapped brands.

Ideas in this episode

Self-liquidating offer funnels
Jonathan Courtney and the host break down Alex Hormozi's $83M-in-5-days book launch, covering a four-phase email campaign, 1,100+ ad variations, physical playbook mailers, and an affiliate-referral competition.