From Zero to 2M+: How Josh Dorkin Built the Bigger Pockets Community

Synopsis

Josh Dorkin (Bigger Pockets founder, real-estate community) joins Greg to share the story behind Bigger Pockets, the difference between building an audience and a community, responsible monetization that protects the brand, creating products, the fact that you don't need to be an expert, the trap of comparing yourself to others, and Josh's cautionary tale about the grind of building a community from nothing.

Ideas in this episode

• Real estate content / media platform

  Josh Dorkin describes the editorial and podcast strategy that grew Bigger Pockets into a 2M+ member real-estate community, with responsible monetization, product creation, and lessons from building the platform without prior expertise.

• Niche community media brand

  Josh Dorkin (Bigger Pockets) shares how he built a 2M+ member real-estate community from scratch, distinguishing audience from community, monetizing responsibly, and warning about the grind of community building.