Do this to make more money from your startup

Synopsis

Neville Medhora audits Greg's websites (Design Scientist, LCA, Community Empire) and shares copywriting frameworks: the Caveman Voice test (read it like a disinterested caveman, if it doesn't grab attention cut it), every pixel must earn its place, show before-and-after results not descriptions, reduce brain cycles by killing buzzwords, write the pitch in plain text first, lead with social proof for memberships, and create real urgency (Q4, New Year, Black Friday). Closes on the shift from courses to communities to memberships.

Ideas in this episode

• Course platform / community

  Neville Medhora's audit suggests running Caveman Voice and pixel-earning tests across landing pages and order flows, then turning the before-and-after rewrites into the next copywriting A/B test.