Ep. 3373 - STORY: Savvy Stationery Site Offers Cards for Divorce & Diwali

Synopsis
A non-profit music college director built an e-commerce greeting card brand with a twist, including cards for occasions like divorce and Diwali that mainstream card lines ignore. The episode covers his product positioning and growth.
Ideas in this episode
- DTC ecommerce brand
The episode profiles a non-profit music college director who built an e-commerce greeting card brand targeting underserved occasions like divorce and Diwali.