#1240 - Finance Professional Goes Big With Petite Dressing

Synopsis

A New York finance professional launches a fashion brand for petite women and discovers that her accompanying blog on petite styling drives more revenue and attention than the apparel line itself. The episode covers blog-as-business overtaking the original product.

Ideas in this episode

• Niche content site

  A New York finance professional launches a fashion brand for petite women, and her accompanying blog on petite styling ends up driving more revenue and attention than the apparel line.