#18: College Student Generates 50m Views On Youtube, Hires 13 Employees

Synopsis

A college student who wanted to fix her own skin problems started a YouTube channel addressing skincare concerns, eventually accumulating about 50 million views and hiring 13 employees. She expanded into her own skincare line sold worldwide.

Ideas in this episode

• DTC ecommerce brand

  The episode profiles a college student whose skincare-focused YouTube channel reached about 50 million views and 13 employees, then expanded into her own skincare line sold worldwide as a DTC ecommerce brand.