#138 - Hip Hop Glitter Pendants Sell $60,000 on Instagram

Synopsis
A Florida web developer partners with a faceless artist and uses celebrity-driven Instagram marketing to sell hip hop glitter pendants, generating $60,000. The combination of a software-savvy founder, influencer marketing, and productized jewelry drove the sales.
Ideas in this episode
- DTC ecommerce brand
Side Hustle School episode #138 profiles a Florida web developer who partners with a faceless artist and uses celebrity-driven Instagram marketing to sell hip hop glitter pendants, reaching $60,000. The host frames it as productized jewelry ecommerce.