#511 - Coffee Lovers Brew Quick Fix Into $1 Million Hustle

Synopsis
Two GM employees, while training for a 24-hour obstacle race, start a cold-brew coffee side hustle that grew to about $1 million in revenue. The episode covers how they launched and scaled a packaged cold-brew brand while working full-time.
Ideas in this episode
- DTC beverage brand
Two GM employees started a cold-brew coffee side hustle while training for a 24-hour race and grew it to about $1 million in packaged revenue.