#650 - Soda-licious! Nike Manager Creates Fruit-Infused Balsamic Beverages

Synopsis

A Nike employee who couldn't find a good non-alcoholic drink learned to make fruit-infused balsamic sodas, then created, packaged and sold his own line. The episode covers product development, packaging and direct-to-consumer sales for a beverage brand.

Ideas in this episode

• DTC beverage brand

  A Nike employee who couldn't find a good non-alcoholic drink creates, packages and sells his own line of fruit-infused balsamic sodas. The episode covers product development, packaging and direct-to-consumer sales for a beverage brand.