#986: Coffee for Firefighters Brings the Heat!

Synopsis

Three childhood friends create a caffeinated beverage marketed specifically to firefighters seeking a 48-hour energy boost. The description does not include revenue, margin, or startup numbers.

Ideas in this episode

• DTC beverage brand

  Episode #986 covers three childhood friends creating a caffeinated beverage targeted at firefighters seeking 48-hour energy. The synopsis frames it as a niche caffeinated drink rather than explicitly DTC or subscription-focused, with no revenue figures given.