#2071 - Failure Friday: “I thought I’d set up the website incorrectly…”

Synopsis

A Pennsylvania middle-school principal starts a blog aimed at high-school volleyball players and it fails to gain traction. The episode is a Failure Friday story about niche content that didn't find an audience.

Ideas in this episode

• Niche content site

  The episode is a Failure Friday story about a Pennsylvania middle-school principal whose blog for high-school volleyball players failed to gain traction. It illustrates the risk of niche content sites that do not find an audience.